CMC new signage

Natasha2
Natasha2 Forum Participant Posts: 306
100 Comments
edited April 2017 in Caravan & Motorhome Chat #1

I know this has been discussed previously and at length but when you see the old and new signs together you have to wonder who on earth thought this was a good idea.

 

 

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Comments

  • MichaelT
    MichaelT Forum Participant Posts: 1,874
    1000 Comments
    edited April 2017 #2

    I agree the old ones look so dated and aged now don't they?

    I thought the CL owners had to send the old ones back as obviously the C&MC want to only use the new signage to ensure a common brand is used everywhere.

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited April 2017 #3

    From brand known across Europe when to touring the UK to WHO?

  • EasyT
    EasyT Forum Participant Posts: 16,194
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    edited April 2017 #4

    The new signs simply do not stand out. Very poor!

  • chasncath
    chasncath Forum Participant Posts: 1,659
    1000 Comments
    edited April 2017 #5

    https://www.caravanclub.co.uk/globalassets/discussions/7fba8fca-c2ad-481b-89e0-54546925c132/

    Know which one I prefer, and it's not the one that looks like a Batman logo!

     

    • VectorTemplates.com: Batman Logos, Batman Fan Art and Batman T-Shirts

     "The sign says 'Caravan and Motorhome Club'"

     

    wink

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited April 2017 #6

    I was very upset when out one day and saw a sign that I thought was for walls ice cream but came away wthout onesurprised

  • chasncath
    chasncath Forum Participant Posts: 1,659
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    edited April 2017 #7


    "I was very upset when out one day and saw a sign that I thought was for walls ice cream but came away wthout one"

    Any more suggestions?

     

  • Ekka
    Ekka Forum Participant Posts: 10
    edited April 2017 #8

    I'm sure we've all been there, trying to find the CL, diligently using directions given, but ultimately looking for the sign, for me at least the old sign was like a shining beacon compared to this new sign, do they think we're all on foot, or carrying binoculars, probably designed by someone who has never visited a CL in their lives, doesn't stand out at all, very poor.

  • misterg
    misterg Forum Participant Posts: 17
    edited June 2017 #9

    The object of a sign or logo is instant recognition.when visiting a cl we all look for the familiar signwhich has stood the test of time.last week we stopped near our location and looked for the familiar sign. We failed to notice the new one under our nose

     

  • HT11
    HT11 Forum Participant Posts: 100
    edited August 2017 #11

    We went to the York Beechwood site (lovely) but missed the turn off at the roundabout due to the insignificant new logo. It needs to be bold and bigger ! This is especially true as the sign may be displayed with 2 or 3 others at the same point.

     

  • Tinwheeler
    Tinwheeler Forum Participant Posts: 23,142 ✭✭✭
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    edited August 2017 #12

    It's mainly white.

    White is bright and stands out. 

    It ain't gonna change so keep looking for the white and bright. You'll get there. smile

  • black caviar
    black caviar Forum Participant Posts: 242
    edited August 2017 #13

    I prefer the old signage :) but thats life isnt it ?everything changes , doesnt mean you have to like it , or that its any better but theres nowt you can do about it.......... But sometimes i just think to myself .............. " why?" Cheers mrs bc:) . Cos it must have cost a fortune 

  • BrianJosie
    BrianJosie Forum Participant Posts: 391
    100 Comments
    edited August 2017 #14

    I quite like the new logo and the ,at last,introduction of motorhomes to the logo .I think it's a lot more modern and current ,but I do agree that the actual signs should be larger and more visible on the roadside.

    Brian & Jo

  • neveramsure
    neveramsure Forum Participant Posts: 712
    500 Comments
    edited August 2017 #15

    A couple of CLs that I have visited this year have felt the need to put out extra home made signs or A boards to complement the new CMC ones.

    I understand the need to change but more thought should have been given to the design. smile

  • Wex
    Wex Forum Participant Posts: 139
    edited August 2017 #16

    I get the impression that it's not the design that's the issue (too late for that anyway), it's the size/visibility.

  • Unknown
    Unknown Forum Participant
    edited August 2017 #17
    The user and all related content has been Deleted User
  • Rocky 2 buckets
    Rocky 2 buckets Forum Participant Posts: 7,101
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    edited August 2017 #18

    'Curtain twitcher 2. . . .Hes back'

  • robsail
    robsail Forum Participant Posts: 1,441
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    edited August 2017 #19

    I must admit that I have missed the entrance and that was before the change in signage!

  • misterg
    misterg Forum Participant Posts: 17
    edited November 2017 #20

    The red flag logo has been well known for many years. Surely an aim in most businesses now chucked out for anonymity.

  • Tinwheeler
    Tinwheeler Forum Participant Posts: 23,142 ✭✭✭
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    edited November 2017 #21

    Ah well, it’s a year old now. Guess we'll live with it.

  • MaggieR
    MaggieR Forum Participant Posts: 50
    edited November 2017 #22

    I can't see any problem with the new signs - it's just a matter of getting used to them.

  • GrumpySteve
    GrumpySteve Forum Participant Posts: 20
    edited November 2017 #23

    I don't like the new signs but the decision was made so that's it. What I don't understand is that after all the furore when the signs were introduced there are still sites not using them. Cirencester displays the old signs off the Stroud road. I watched a vlog today of a motorhome arriving at Edinburgh site where the old signage was still in use. It was a recent vlog because the motorhome was displaying the new logo on the windscreen. Clearly the signs haven't been rolled out across the entire organisation, why?

  • Metheven
    Metheven Club Member Posts: 3,987 ✭✭✭
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    edited November 2017 #24

    What new signs ?

  • Tinwheeler
    Tinwheeler Forum Participant Posts: 23,142 ✭✭✭
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    edited November 2017 #25

    You know, the ones that have been around for ages now. The attractive reddish/brown ones.laughing

  • Metheven
    Metheven Club Member Posts: 3,987 ✭✭✭
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    edited November 2017 #26

    Oh them, smart move, I can spot them a mile off now cool

  • LeTouriste
    LeTouriste Forum Participant Posts: 348
    edited November 2017 #27

    I prefer the old logo.   I have a now obsolete expensive tax disc holder glued to my windscreen, and I recently found a piece of literature with the old logo on it.  I am now going to transfer this onto my computer and produce a suitably sized copy to put in the tax disc holder.   The new logo reminds me of one of those funeral insurance ads which regularly crop up on afternoon TV!tongue-out

  • Tinwheeler
    Tinwheeler Forum Participant Posts: 23,142 ✭✭✭
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    edited November 2017 #28

    LT, it won’t be long before nobody remembers the old logo. Time to move on I think. laughing

  • ATDel
    ATDel Forum Participant Posts: 335
    edited November 2017 #29

    I quite like the new signs however because there are a lot more letters in the name consequently the words are a lot smaller and really are too small imho

  • LeTouriste
    LeTouriste Forum Participant Posts: 348
    edited November 2017 #30

    Not sure about that. There are a lot of memorabillia pundits out there, and the degree of initial booing to the new logo by members suggests a probable urge to keep the old logo alive in some form.

  • Tinwheeler
    Tinwheeler Forum Participant Posts: 23,142 ✭✭✭
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    edited November 2017 #31

    It’s been quiet on that topic for months!

    I guess some people like to hang on to the past while others of us move forward.

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