Loosing More CLs, why?
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Well said EV. Just keep plugging your site at every opportunity. Why not add a web page, or at least your e-mail address to each of your posts. Should you decide to advertise in UKCampsite you can then ask visitors to post their reviews there.
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As a new member returning to caravanning we i tend to use cl's twice a month as don't like the idea of large sites for 2 nights at a time.
My experience so far, why would you not put photos of your site online? I certainly wouldn't book anywhere that either doesn't have photos or a website.
I emailed a mixture of 3 cl's and 1 small site attached to a pub, guess which 1 replied and guess where we went for the wekend?
My advice would be, build a basic website with online booking and take payment online, cancellations no longer a problem. At least reply to emails, it's common sense and courtesy.
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Like TDA and NTH, I also lost in excess of Thirty (30) reviews due to the incompetence of the IT dept, as a consequence, I no longer post reviews on this forum as I don't appreciate the flippant attitude displayed by the club towards their CL network.
Instead, I post reviews elsewhere, where my opinions are appreciated.
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Easy to build a simple free website. Here is a free one that I built lomg ago when running a singles group for 12 years or so. We would drop some local fliers with the web addy if we wanted a few more members. We are now just a group of friends as I am away a lot .
Very basic but people were able to contact me via it. The link for contact is no longer current.
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Surely this refusal to post reviews on the Club's website is a bit self defeating? I would have thought that if you all have the interests of maintaining the survival of CL's really at heart you need to swallow any pride involved or get rid of any anger at the Club and get those reviews posted so that members looking to use CL's, perhaps for the first time, have something to make a judgement from. Some of you say that you post reviews elsewhere, which is fine, but unless you tell us where you post them what use is that to those members that don't look beyond the Club's website. I can understand that there is annoyance about older reviews being Deleted User. There may be a logical explanation to this, although it would have been good to know the reasoning. Maybe there is the opportunity to have some or all of those reviews restored but with current progress on things of equal or greater importance that could be a long way off. I would have thought it was in everyone's interest to post reviews here regardless of what has happened in the past. Let's start rebuilding the database. Am I being unreasonable?
David
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I agree entirely with you David. I am much more likely to leave a review on here for CLs than other sites. We've been on two in recent weeks - both had 2 or 3 others when we were staying. I keep checking if anyone has reviewed them since, but nothing there! Why?
BTW, I also make a point of emailing the owners after our stay to thank them. Do others do that too?
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I agree too, David, I leave reviews for the CL'S we visit, it can't help the CL if people don't leave reviews on the website as it's probably the first place people including me look.
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Having lost over 50% of the the reviews that I've done I feel that we who do regularly post reviews are not appreciated by the CC's HO, so I post a lot less frequently than I did. I certainly won't post a review of a club site any more and stick to the CLs that I feel are either worth the effort because they are either very good and deserve the plug, or very poor, IMO, so warning other CL users.
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I agree with David to a certain extent. In fact I put another review on a favourite CL where mine and others had been lost. However it could well be out of date and if I'd done fifty reviews for other CLs it would be an impractical task.
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Sorry, I forgot to say that I post my reviews on the same platforms as TDA
David...I have tried to post three reviews of my past recent visits to CLs, ONE was accepted by this apology for a website (Mouse Cottage) That's not a good success rate (33%) don't you agree? The CC isn't interested in the CL's anymore, or so it seems, what has more priority than making good the damage done to the CL network? Surely not the petty moans by a few CTers?
Yes Moulesy, I too have the good manners to Email the CL's I have visited, to say thanks among other things......
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A very interesting thread. I am always interested in a thread that discusses the lack of, or closures, of CLs. Some very interesting comments from members showing the complete diversity of the membership and how they view the great CL network which has been a mainstay of the caravan world for as long as caravans have been invented- my sincere thanks to all those hard working CL owners who have contributed to this wonderful hobby of ours over the years - I have certainly benefited- so why are CLs closing in numbers which is a little disturbing??
CLs have always closed and opened and will continue to do so and for many different reasons, but I wonder how much the modern worlds view of 'money' is affecting their presence. A CL owner who wants to open an impressive site these days is looking at a great deal of investment . Hard standings, EHUs and water to each pitch, showers toilets etc would be a pretty penny. Now, ever since I hitched up for the first time and headed nervously for the east coast, I have understood that the CL is not about making huge sums of dosh!! It was to be regarded as a great privilege to be able to go to these sites at a very reasonable cost and as long as the CL owner didn't lose money, that was to be regarded as a success. I had four kids so I am ever thankful to the CL network for giving me affordable holidays which I have to say were fabulous, but, as I've always said, it's how you approach it, not what's available! Something has changed though- even over the last 25yrs. The expectations of caravanners, as has been pointed out, has increased where EHU is now regarded as the absolute basic requirement - and as caravan manufacturers make ever more electricity hungry vans I can well understand that viewpoint - and if a shower block and toilets can be found even better- but one has to pay for these facilities and that's where the rub comes. Going back to the CL owner opening an impressive CL, he will want to recoup that cost as soon as possible but do CL users really want to pay the price that is wanted and possibly needed? I would argue that they would have a reluctance to. The price worked out after all the expense may well be approaching a commercial or even, God forbid, club site prices!! A case in point - A site that was new in the last sites book was advertising at £26 a night- this latest book I see it's in at £15 - is this because they couldn't get anyone to stay there? I would think so. I for one would not even have considered it but then I wouldn't consider it at £15 the reason for which I will explain later.
So we have an impasse. The CL owner wants to make money and wants to charge top dollar but unless he offers something special for that folks will go elsewhere and if he does offer something special with Hard Standings fully serviced pitches with showers toilets and wifi perhaps and a plethora of other facilities, he may well price himself out of the CL market. So he can either settle for making a 'bit' of money or not bother- and this may well be one of the reasons for closures or worse, very few new CLs coming on stream.
However, take the guy who has a spare bit of land who wants to do something with it , make a bit of dosh, but doesn't want any massive expense. It's in a nice area with some views. He certainly doesn't want to start digging it up to put cables in it and water pipes but he does want to use it for something and a CL is an almost perfect solution. Better £2 -3 grand a year and the land being used rather than it gathering weeds! He can do this at relatively little cost. This is where modern technology comes in. All he needs to supply is access to a waste system and a tap. ' A tap in a muddy field' is I believe how one member described it and how that was no longer acceptable. Well, to me it's the only thing that is acceptable! I don't need to be pampered by the CL owner, all I need is a pitch, water and waste disposal as I have bought everything else with me including electricity! My Solar Panel supples all the electricity I need and through my inverter I can use my microwave, toaster, blender and my 240v vacuum. My self fill Safefill cylinder will supply all the gas I need to drive the fridge and supply hot water and heating and at 25% of Calor cylinder gas! - I have a shower and a toilet on board which I have already paid for so why would I want to use someone else's? I am as comfortable as I ever was with an orange cable stuck in the side of my van and yes, I've been there- EHU and a very expensive Calor cylinder or two in the front locker because that was how it was - the status quo- well no longer. Having spoken to many CL owners over the past 3 yrs - since I decided I didn't want to be held captive by someone else's facilities- I detect a small but very noticeable change in the wind where it's the 'tap in the middle of a muddy field' sites that are in a far better position for making money than the more sophisticated sites. (As someone very correctly pointed out- there are only 5 vans allowed at any one time) The fees for these gems are always very reasonable being between £4 and £10 a night . So, although the reasons for less CLs are many and complicated, it's a certainty that as things develop on the technology side,and caravanners can, if they make the effort, become more and more self sufficient, EHU sites will become less favoured. Of course there will always be the folks who refuse to look any further than their hitchlock and will always be able and willing to pay top dollar for top sites and that is how it's always been but the little guy who has less resources and even the wealthier guy who has plenty, and could afford the 'not a blade of grass out of place' sites but, who has taken the trouble to research what is out there will always be happy to support the more basic CLs. He is saving oodles and the CL owner is making a few bob- a win win and a CL that will remain open! And as far as a review is concerned, I have found some total gems since being non EHU. One of which is booked up for 2 years in advance- how many EHU sites can equal that??
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It is strange is it not, that notwithstanding the increasing luxury of vans, that there appears to be an increasing reluctance to visit the more 'basic' of CLs. Years ago, caravans often didn't have loos and relied on toilet tents and most certainly didn't have showers. Yet if you visit Club sites with all the facilities, there is a predominance of more top of the range vans with all the facilities built in. Despite the Club's marketing spin about "pioneering" etc it seems that the adventurous spirit is lacking in the current membership.
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Interesting post Merve. I personally choose a pitch provider according to where I wish to visit at that moment in time when touring. In this country I can manage with a few days of basic facilities. I guess to stay on sites in the UK with only a tap & waste disposal facilities leisure vehicle owners themselves have to make the monetary investment rather than the CL owner if they wish to stay any length of time.
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I suppose that 20 years ago I was happy without EHU. Just plug into car for 12 volt. Battery on board in case car went off with family members in 'van. After fitting mains electric which was used to power fridge, some spotlights, kettle and a fan heater when needed I used it but not exclusively. Now with the provision of the mod cons within a caravan being such a large cost element I do want to make full use and for me that means EHU. Not bothered about toilets, washrooms, laundry, dishwashing etc.
I don't use CLs at present but if I were to I certainly would not quibble at up to £15 a night with EHU on good ground. Many posts that I read seem to consider that expensive for a CL of this type
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I fully agree with you CY. I have on another thread challenged the club leadership to demonstrate that the values are anything more than empty spin. The response so far has been tumble weed, not supprise there.
Lets introduce another marketing buzz phrase. Thought leadership. That's the process by which the club uses its influence and reputation to shape people's perception of what is possible. Unfortunetely it takes both thought and leadership, so I expect more tumble weed.
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Yawn, sorry Merve your constant going on about self sufficiency is starting to bore. I understand you only want a tap in a muddy field and a drain cover to lift off to dump black waste and that is fine. Others may want more, not necessarily showers or toilets but for a MH maybe a hard standing, some want EHU (maybe most). Youn rightly say your van has everything in it and so does everyone elses and a lot prefer to use EHU rather than gas to power things and do not want an inverter etc. fitted.
For us and many others the main thing is the area we are visiting, we then look for a site from there, we look at value for the site of what its offering not just choose the cheapest because I have SP & Gaslow. We have been on a CL with EHU but chose to camp on the opposite side of the field in the sun so paid for EHU but did not use it. We do not consider this paying top dollar but the going rate for a service that we are happy to pay.
Younger people are used to more facilities so maybe the CL's are trying to cater to them? But they do not have to have showers etc. We have been to many sites with a toilet but not so many with showers.
As for a CL owner getting 3k a year from a tap only I find that hard to believe, even at £10 a night with 300 nights its only 3k less the expenses of water, grass cutting, insurance, bookings etc.
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Micheal T - I was careful to say that we are a diverse lot . I like everyone else who uses CL s am interested in why they are closing or at least reducing in numbers for many reasons. I still think that the emphasis is more on profit these days and not the benevolence there once was. I'm sorry if I bored you but I simply offered a possible explanation for the demise of CL numbers. Of course people will pay for what they consider 'worth it' and long may they do so.
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I'm an avid fan of CLs.
As far as I can see, the CAMC is a commercially driven business, not a 'Club' so they probably see little marketing sense in tempting people away from their own money-making sites.
I'd be interested to know if the Club receives any income from CLs (as opposed to the Club's own sites).
Do CL owners have to pay a fee to be listed? If they do, the support they get on the website is nothing less than disgraceful.
Are CL owners allowed to operate independently? I.e. promote their site (up to 5 units) and take bookings from non members? They should be, as it seems very one-sided to be restricted by an agreement that provides little or nothing in return. If they are not allowed to promote themselves outside the CAMC I foresee more and more closing down.
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Can't see what you are trying to say MT, who mentioned area reviews? I presume that you're referring to that monthly advertiser that the club call a magazine?
Looks like we must agree to disagree then.....Cheers, thanks for your input.....
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Could members emphasis on "cheap" be part of the problem?
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We as CL Owners cannot accept anyone other than Club members ( There are other organisations that register CL/CS type 5 van sites that accept non members of any type ) so therefore our only real point of advertising is the Club magazine which as I pointed out in an earlier thread may well be once in 50 to 80 years !. New CL's also have to be Club members as well, we are in our own right in order to use our caravan. As we are in Scotland then we don't have the numbers of vanners around us as with some of the major towns / cities in England and it would be great to have a larger audience we could attract out of season.
David www.perthshirecl.co.uk
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AN OFF GRID CLs POINT OF VIEW!
I would like to thank Merve for a great post and for acknowledging with thanks “all those hard working CL owners”.As an “Off Grid “ CL which has been going for 4 years and is possibly one of what Merve describes as “the guy who has a spare bit of land who wants to do something with it”, I would like to confirm that the £2-3000 per year is not correct for me, I charge £6.75-9.50 a night depending on the number of nights spent on site - last year it was £900!. We are not near the coast or any other large attraction so it may make a difference. I do have a website and promote the site elsewhere other than just on the CAMC listing, which although we don’t pay a fee for the CAMC listing I have to be a member to have a link to our website and I do insure the site through them. I cannot edit the listing details directly on the CAMC site it all has to be done by them.
I set the site up as a friend who was a CC member at the time said it would be a good use for the area of land (he is still a friend!). I enjoy the location and only really do it so others may also. I certainly do not do it for the money or sorting out the waste bins for recycling - more the satisfaction of hearing how members have enjoyed their stay and will return. The reason in the end for picking the Caravan Club at the time was the number of members and CLs in the club although I am not so sure now I would again, as there are other clubs out there that offer free membership and are more flexible e.g. do not restrict the site to just members
I have provided a solar panel unit to encourage the members that are reluctant to uncouple the orange lead to try out off grid. This has to my knowledge converted at least 2 members to solar and freedom to go anywhere!
The description being used by some of an off grid CL as “a tap in the middle of a muddy field” does nothing to help support an off grid site!, it maybe not be their cup of tea but may prevent someone perhaps thinking of giving it a go. My site is certainly not that as it is well mown and maintained.
I agree the answer to not loosing CLs has to be “Use it or lose it”
Regards,
John Clifton
NEWTON GROVE, Barford Road, South Newington, BANBURY, OX15 4LN
Caravan & Motorhome Club Site Directory 2017/18 no: 1273 (p440) CMC Listing
E: newton.grove@btconnect.com
P: 07722 918265:
W: newtongrove.co.uk
Facebook: https://www.facebook.com/NewtonGroveCL2 -
Spriddler,
Delighted you are a fan of CL's. I hope to meet you at some point, here at our CL in the lovely Chiltern Hills. We have much to discuss!
To answer your points;
Club v CL Sites & Marketing. Your observations are correct, the vast majority of outbound email marketing, social media (facebook etc.) and presence at Shows is geared towards Club Sites.
Presence in the Magazine is gradually improving and the new Club Website is (arguably) a small step forwards from where it was (although there have been some massive teething problems).
The Club also invested £7M on club sites last year, so they are bound to want to recover this. In contrast, the Club does not financially support CL's (a loan or grant scheme to support struggling CL's where the CL network is 'thin' has been suggested). This approach could work well (the Club has funds) to help improve the network. Look at LEADR funding as an example.
Income from CL's. There are a few ways to look at this.
Direct Income.. All new CL's have to be members, so the Club could eventually be making around £110K per year when all CL's are members.
Indirect Income.. According to Club research 22% of members join the Club 'mainly or only' to access the CL network. 6% of members say they are members because they only stay on CL's. In financial terms 22% of Member Subscriptions equates to £3,206,896 in 2015 or 6% of Member Subscriptions equates to £874,608 in 2015.
I personally doubt whether CL's 'cost' the club anywhere near £3M to run (there is a team of 4-5 administrators @HQ) + Field advisers & officers, many of whom are voluntary. So yes, in my opinion the Club does make a nett benefit from having the CL network, but an accountant might not agree!
The Club could also be generating new membership (renewal) income from CL's - but has so far not allowed CL's to 'sign-up' new members on site.
Can we take 'Non Members'? No. We are strictly bound by the annual certification of the CAMC to only take members. We do not benefit from signing-up members 'on site' (as Club Sites can) and we risk losing our certification if we take non-members.
So what are CL Owners doing about all this??
- CL Owners are becoming 'Nominated Members' of Club Council I am the first (and have been in post 2 years) but I'm hoping others will follow. My application was based on the premise of promoting the values of CL's for Members and Owners alike. If you read the minutes of the recent AGM's and Club Council you'll see that I have been a vocal champion!
- CL Owners have formed their own 'self-help' group. There are 250+ CL owners now on the group, and membership is growing rapidly.
- We have raised a range of issues with the senior management of the Club and chairmen of Voluntary committees regarding CL's.
- At the most recent Club Council meeting a 'Breakout' session was focused on CL's. Our issues helped to raise the profile of CL's among the Club Council and and I emphasised that the 2,300 CL's should be seen as 'champions' of the Club throughout the country.. I will wait to see if any of the ideas are acted upon
- Some progress has been made, In 2015 a comprehensive survey of CL owners was undertaken by the Club to canvas views. the No. 1 issues that affects CL owners was found to be No Shows and Cancellations, but this issue has yet to be addressed by the Club, hence an increasing number of CL owners are implementing non-returnable deposits or asking for full payment in advance.
- I now meet on a fairly regular basis with Club Management to discus the progress of various initiatives, but implementation is achingly slow.. Top of the agenda right now is to halt the decline in CL numbers, assist New CL's to get established and recruit new CL's to the network.
Not all CL's are perfect.. The beauty of the CL network is that it is incredibly diverse, not just geographically, but in the level of facilities or what is offered.
- So for example there are a number of 'No Dogs' CL's and 'Adult Only' CL's'. Some are 'off grid' and offer few facilities, but may be in a stunning location & cost less than £10. Others have amazing facilities and can cost more than £20.
- Many CL's could improve their marketing (lack of photos on the Club Site pages being a frequent gripe) or offering an email address to take booking enquiries, but Members now have many tools to assess a potential CL from Google Satellite views to Member Reviews etc. However, it must be borne in mind that around a 1/3 of CL owners simply offer their CL as a 'hobby' and may not be striving to maximise income or the number of visitors. The remain 2/3 view CL's as a secondary - but often necessary - income stream for their smallholding or farm business.
How can you - as Members - help?
- Use CL's. Give the 'Off Grid' ones a try too!
- Look for new CL's and visit them.
- Don't cancel at the last minute if you can avoid it!,
- Write reviews for CL's - especially new ones, or those who have changed hands .
- Put yourself forwards to be a Nominated Member and support CL's at the Council Meetings, or simply attend the AGM and support CL's.. Where would the Club be without the CL network??
- Write letters to the Club Magazine..
- Spot a potential CL site and suggest to the landowner that they might consider opening a CL..
- Check with CL owners you meet that they are members of the CL Owners Group.
In short, the Club could do so much more to assist CL's, but that needs both leadership, commitment, vision, budget and execution. Some of this is falling into place, and the Club has many other priorities on it's agenda including 'Pods' etc. that seem to be higher on the agenda than the CL network..
To end on an analogy.. We (the CL Network) could be the 'Jewel in the Crown' of the club, but I fear that many jewels are working loose and a growing number are falling out.. The crown needs attention, some new jewels and a regular polish and kept in a more elevated position than it is today..
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Ted, it's churlish to disagree with you because you are trying so hard, and you have written passionately at such length.
But most CLs are not jewels in anybody's crown. There are certainly some, where the owners have worked hard and deserve credit, but many of that sort of owners have continued on forward, and have invested, diversified, developed, enlarged, and expanded. They now have fully fledged, grown up campsites, open to all.
But there are an awful lot of CLs which remain as just a bit of spare land, or a fenced off corner of a field, where caravanners can come if they want to, but little is done to make the site attractive or attract wider business. No landscaping, no flowers or shrubs, no facilities, no personal welcome, no sort of customer service. There are some Club members who accept that sort of solitude and say that's all they want, but most people these days want more.
it would pay you to go across the channel and meet some British expats who have set up small campsites in France and see the things they have done and the way they genuinely act as hospitable hosts for their visitors.
I appreciate how hard you yourself are trying and wish you well in your own venture, but I'm afraid I regard the idea of "5 only, members only" as an idea way past its sell-by date.
Regards to you.
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Eurotraveller.
I'm sure there are some lovely sites in France and elsewhere on the continent, run by Ex-Pats (or even locals) that offer a warm welcome, I'm always open to learning new ways..
Sadly, I don't have much time to visit them, as I'm here, at Cholsey Grange, mowing the pitches and trying to offer a 5-star welcome and service to CAMC members, running a small farm and working in a full-time job. I therefore rarely get the chance to leave the farm even for a few days. But CT is a constant source of inspiration!
We have to face reality. We are in the UK, where strict planning laws (particularly strict in the AONB's) ensure that our rural landscape is not blighted by uncontrolled development. Hence we have to make the best of what we've got.
We all agree that generally Member expectations are rising, and to meet that demand, a number of CL's are investing in hardstanding, EHU, Toilets and WiFi. On the other hand there's a vocal (minority?) group here on CT asking for CL owners to 'keep it basic' and not charge more than a few quid.. So what do we do? Enhance or Keep Basic?
What I do know, having looked at the websites, facebook pages and the reviews of the hundreds of CL's who are now members of the CL Owners Group, is that the vast majority of CL owners want to provide excellent service and thereby earn 5-star reviews. However, most of them (like myself) can't be on-hand full-time on the CL to offer advice and a welcome, as it is a second or third string to their bow.
I'm sure that many CL's would welcome the chance to 'expand' to 7 or 10 van sites (it's a frequent request within our group of owners) and develop their enterprise into the type of larger site with more facilities and a full-time warden that you have found in France or elsewhere on your euro-travels. Indeed some former CL's have taken this route and 'gone commercial', but many (like us) prefer to stay small and stick within the Club and it’s rules.
The 5 van restriction may well be past it's 'sell by date' but it's not going to change without an Act of Parliament, and I for one have don't wish to venture into politics just now!
I'd also agree that there a number of CL's still that remain on the network that are; rather too basic or unattractive or poorly managed to meet the needs or expectations of members such as yourself (I saw one myself a month or so ago), but in time, they will likely leave the network.
What we are trying to do within the CL Owners Group is help existing CL Owners provide a better 'customer experience'. Arguably this should be led (or at least supported by) the Club itself.
I look forward to exchanging more ideas with you over a coffee or a pint when you visit our CL one day, on your way to or from the continent! Book now to avoid disappointment, we are often fully booked
Best wishes, Ted @ Cholsey Grange
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