The same Club, just better...

I cannot see the point in changing the logo significantly - many well known companies and organisations cherish their original logos  - e.g., Rolls Royce, who have kept their double 'R' symbol.

I can understand the need to change from "Caravan Club" to "Caravan and Motorhome Club", but this could have been included in the well known red pennant symbol.

Personally, I don't find the change to the new logo any more exciting than when vehicle registration plates were redesigned to include the EU star circle and the vehicle's country letters - (e.g., GB). 

Sorry Michael, rebranding a multi million pound company costs very serious money and I speak from experience.

I find it quite disturbing to witness the outpouring of this entire phobia as to whether a member owns a:-

Trailer Caravan - Caravan - Motor Caravan - Motorhome, etc, etc, etc.

Especially as the, now CAMC’s, Membership demographic is biased toward the latter  end of the age spectrum, one might have expected (well I did) that such childish ‘hang-ups’ would have been abandoned in the playground when one left Infant School.   

Received my childish looking stickers this morning. They will not be adorning my vehicle or caravan.

There is alo a printing error on the said sticker. 

It states: 'Since 1907'  under the new style graphic.

Obviously the Caravan Club can lay fame to that year age.  Surely, Caravan and Motorhome Club can't as it only hatched in 2016/17.  Misleading to say the least.

Facebook is getting more staff responses. D3an is busy there at the moment. 

Same script though. New images...member offers...we're very excited. Etc 

No facts or proposals yet. Still can't book a HS or get an answer about Mildenhall let alone Broadway, Cadeside or Minehead. I did get a sarcastic response by a club employee though if that counts 

Trouble is it is not going to attract younger members as the barrier to entry (cost of a caravan or MH) is way beyond the means of many younger folk perhaps with a family and lets be honest, so many see a Caravan as an old hat for ancients (perhaps less so for a MH but look how much they cost) and re branding won't change perceptions no matter what the marketing company might claim. The Caravan club will never attract the young 'uns like the Camping club can.(and does)

If I'm right (time will tell) all this exercise will do is alienate loyal members and not really attract new entrants. Then the club will be in real financial trouble.

A very high risk strategy IMHO for little or no reward.

I think the Heading for this post is quite indicative. Starting off with 'same club' seems to me to highlight a concern that the club has that members might think there has been a take over.

Michael your estimations are very narrow. You need to put a value on the brand and the possible losses a change can make. McDonald's brand name is worth about £30billion. Do you think they would ever call themselves 'The Hamburger and Nuggets Company' to reflect the products they sell. No they value what the brand does for their business and so should the "Caravan" Club. What is a shame is that someone understands the the brand name value when they put the old logo on the envelope to try to ensure the letter was not treated as junk mail.

Agree the cost of caravans are high if buying new.  MH's by time you take into account a caravan and tow car probably only slightly higher but more attractive to younger people rather than towing, plus if its under 3,500kg no extra licence.

C&CC offer more tenting/camping areas so maybe they do get more younger members I cannot say, but if some of the older members here do leave its only a premature loss of income as they will die off anyway at some point.

Income does not come form the £48 a year fee its mostly from site fees, insurance and other add-on's they sell so a few hundred "disgusted of Milton Keynes" throwing in the towel is hardly going to hurt he coffers and lets be honest by time Easter comes it will all be forgotten, we wont be able to remember what the old logo looked like and we will  all be on site with a glass of wine enjoying the great outdoors admiring the view and the lovely new signage.....

You are correct McD would never change its name but the club is branding to suit the clientele it gets i.e. around 50% of MH & Caravans.  I would suggest the Caravan Club brand is pretty worthless unlike Mcd's.

In my experience younger families are buying caravans rather than motorhomes but that's only 100% of my touring friends   They start out  looking at motorhomes but tend to go for the space caravans provide. 

What they don't tend to do is join a club. Why would you?  There are sites everywhere that can be used without paying for membership. 

I can see the name change attracting more 45+ motorhome owners which is good. 

I wont be outside at Easter with a glass of wine enjoying the great outdoors although it's a nice sentiment. 

Sorry, I've looked at the video but to me it's just another meaningless and unremarkable logo. The colours are not exactly going to blend into the rural landscape if they replace the CC brand colour on all site signage. I take the point about including motor caravans so how long before another relaunch to include trailer tents, tents and pod users, or will they not be considered as important to the future new club? Better to have stayed with the recognised Caravan Club name rather than proceed towards the Caravan, Motorhome, Trailer-tenting, Tenting and Glamping Club.