The same Club, just better...
Comments
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CY I cannot quote on 1 as I have no knowledge, 2 I agree with but 3 I do not, I think it is a move forwards and away form the staid old image it previously had. Hover I think you forgot to mention the one almighty blunder which was the Caravanner of the Year!!!
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New name - don't care, new logo - don't care. As long as the facilities and services don't decline I'm happy.
Seems like people get unhappy about the smallest unimportant things.
Incidentally I like the new logo.
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The same Club...just better - or just the same Club? I have been wondering what the better bit is ? Have I missed it?
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I do not like to be critical of the intentions here to keep the club current but I have to say I do not like the new logo and it looks more like a logo for a garden centre or tulip grower. I would be very interested to know how much this rebranding has cost the club, and its members. Is this going to be published? Was this rebranding really necessary? Can you advise where the consultation with members took place as I do not recall receiving any opportunity to comment.
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I feel very strongly about this. When I read the letter which arrived this morning I thought it was a new organisations mail shot for business. When I read it through and finally convinced myself it wasn't I was, and still am, absolutely furious that this should have been foisted on us without any warning, much less without the common decency to canvass the members views by email. I am a member of almost 50 years standing and knew nothing about it at all
It has been done in a very autocratic way by a club who should remember that it is easier to lose 10 members than gain 1 new one
The new logo is awful in dismal colours not at all appealing and must be a great recruiting aid for the Camping and Caravanning Club who no doubt will be quite pleased about it. Any logo which needs a video to explain the convoluted thought processes which went into it's creation is designed to fail.
Take lead from the National Trust - a simple Oak leaf - it tells the full story and is immediately understood.
I have been both a motorhomer and a caravanner so do not object to the inclusion of motorhomes in the name but In my view this rebranding exercise is a disaster all paid for by US the members who were not invited to have any say. I shall by writing to the Chairman to formally request what the full cost is and who is footing the bill.
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Logos and branding are very powerful tools used by organisations to create a following and ultimately secure a market share. They are tampered and messed around with at their peril. Look at Royal Mail some years back, branding itself Consignia.
Could not agree more. Having worked on the corporate identity of a major retailer I learnt that any change had to be subtle. Customers sometimes unwittingly, get comfort from the brand name knowing their standards of service etc. Corporate branding, like the red pennant, take years to establish and are worth a fortune, and should be guarded fiercely and if deemed redundant then phased out rather than dropped.Could you imagine what would happen if the AA and RAC changed their branding to include cars,lorries,vans,buses,coaches,motorbikes,caravans and motorhomes etc etc. Brand loyalty is very emotive as can been by the number of posts so far. I hope the club has made the right choice but it's not for me.
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Couldn't agree more. The club should be applauded for trying to adapt to suit a changing world.
As far as the cost goes no idea how much but consumables get replaced anyway so are not additional costs. If it costs a few million, it's a lot of money in any language, but in truth a fiver per member soon mounts up to cover it.
The weathers improving, let's get out there doing what we enjoy instead of arguing over how we propel our caravans.
At the end of the day I call the "other" club the camping club and I'll still call this club the caravan club, not because I hate motorhomers, it's just less of a mouthful.
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michris you have put this very well, and I fully agree with your comments. I also feel that this change is causing a rift between the Caravan and Motorcaravan owners that did not exist before. I also note the usual lack of response of the Senior Management Team, who should be ashamed of themselves for their arrogance in the way they have introduced this change.
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As a CLUB we elect members to the council to represent us the same as when you vote for your MP. Surely these members that are elected to the council should act on behalf on the members that elected them and comply with the wishes of the majority as per a democratic entity?
If there is to be a major change involving millions of pounds being spent on rebranding such as the logo and the name of the Club which does not serve any purpose or benefit current members, shouldn't this same council elected by members first consult all the paid up members to see if they agree with any changes as per the Club's constitution?
Obviously stuff like improving or building new sites does benefit members and serve a purpose so I would think that going ahead with that type of project is acceptable unlike the Rogers fiasco where members were not consulted and the CC lost millions.
Did rebranding BA improve customer numbers? Why did they have to revert back to a more recognisable logo and name if it improved their service delivery etc?
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I am thoroughly disgusted that a decision to change the club's name should be taken without any consultation with the members. What a complete waste of money. How much is to be spent on changing signs so that newcomers don't know what's going on? I would like to hear from a single user of a motor caravan, trailer caravan or whatever of the many names we use, who has been put off joining the caravan club because of it's name. Why didn't you drop the word "Club" from the name, since you clearly have no intention of behaving like one.
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I can't see why there should be any rift fender, it's only a name. Frankly I'll still call the club The Caravan Club, just as I tend to call the CCC The Camping Club, anything else is just a mouthful.
Chill and enjoy life.1 -
This thread certainly must have the CAMC thinking 945 mainly negative posts in two days. Most from those who don't normally post on CT. OK much of the negativity is way over the top. I am only concerned with the waste of money. It does not really bother me what the logo looks like or if we were consulted. Consultation in any event is only useful if anyone listens. The conception of this almost certainly came from the top and once those folk have made up there mind, little is going to change it. Anyone who is not on board is just not a team player.
As to the money, various figures have been banded about. It really depends on how it is phased in. If clothing, signs etc are left to wear out before replacement. Probably not in my experience. However, it is difficult to believe the exercise is going to cost less than 1 million.
A while ago on CT we were told it was going to take about 20 years to phase in open grid drive over MH points. So older members would not have to put their back out lifting manholes. Hopefully the new progressive CAMC will shorten this timescale. However, I can't help wondering how many such facilities could have been funded with one million pounds.
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If there is to be a major change involving millions of pounds being spent on rebranding such as the logo and the name of the Club which does not serve any purpose or benefit current members, shouldn't this same council elected by members first consult all the paid up members to see if they agree with any changes as per the Club's constitution?
Sorry Surfer I must have missed the post where the club said the cost was in the millions of pounds, can you point me to it please. *** There would be some design costs for the logo and I suspect (hope) some consumer feedback etc. but in the whole scheme of things very little..
You elect the members of the board to make a decision, if they put something like this to people no doubt we would all come up with a design we liked and no one lese would. At the end of the day the club is still the same, run by the same people with the same wardens and HO staff so why not get off your high horses and try and get change where it can be achieved such as the completing of the website issues etc.
**Moderator edit: Personal insults have been removed from this comment
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This name change has all the hallmarks of a corporate directive, not the action of an inclusive Club.
Why has there been no prior notification and discussion in the Club magazine?
I ask that this nonsense be put on hold immediately, pending a proper consultation (referendum) of ALL the members.
As a member for 30 years, I am most disappointed at this high handed approach. The only gainer will be the Caravan and Camping Club.
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The new logo colouring is wrong, the red flag and green writing was striking and instantly recognisable as the CC, The new logo and colouring looks like something you would see outside a nursing home, the colours should be bold powerful and youthful, not dim faded and dull, we love using the club and this will not stop me using the club, but I keep looking at the stickers and think I am not putting that on my car, but the old logo I was proud to have it displayed on my car.
It will be interesting to see if this new branding can stand the test of time, by the looks of all the comments, as well as the comments on facebook groups, I would be surprised this logo lasts the year.
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To start how much do you think it cost in postage to send out all those letters with the new stickers plus the cost of the contents? For 300,000 member the cost was probably about £200,000. Then we have the change of uniforms which will not be cheap. Changing the signage for about 2000 CLs will be expensive as the new signs will probably be sent by post or courier due to their size. We also have the cost of the signs etc on Caravan club sites plus the direction signs. The we have the cost of changing all the stationary and members cards. It all adds up to a lot of money and although not millions, at least a million which could have been better spent employing a new IT team to resolve issues with this website and forum.
Either way as members we should have been consulted prior to the name and logo change! BTW I have reported your post for the personal attack on myself.
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The proper terms are "trailer caravan" and "motor caravan" so both were adequately covered by the old name. I would also add that sales of the latter have in the last few years been largely fueled by the Baby Boomer generation cashing in their lump sums. I wonder if sales will drop off once this money has all been spent.
Total waste of our money!
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It's quite understandable why there has been a change, and I'm sure a lot of thought and consideration has gone into the rebrand. The thing is the original logo had heritage and respect, proudly flying the flag with instantly recognisable font and cheerful colours. Green represents growth and vitality.
Who decided brown and orange? My instant reaction was negative (and shock), 'autumnal' colours usually represent the end of life.
I think a name that enccompasses motorhome owners' is a good thing, this could easily have been included with the original well respected logo. The change could be likened to changing the 'Spirit of Ecstasy' on a Rolls Royce, for June Brown. June is beautiful and loved by all, but you get the gist.
Would have been a decent thing to do to ask for members' opinions, after all we are what makes it a club.
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http://www.pullinc.com/the-impact-of-a-brand-name-change/#sthash.FpSTbQuc.LIvXmRs9.dpbs
The above link is just one of many examining the results and do's and dont's of rebranding. Wish I could post a link so it just says here.
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Companies get a really good rate of postage, so lets say it was 20p per letter that's 60k but I think in reality it may be less. Signage costs yes they will cost maybe £5 each plus another £1 for postage so that £12,000. Signs on sites can be changed as and when with maybe only the main sign outside the site being changed immediately. Stationary as I said will be bought anyway so nil cost apart from the left overs from the old CC. Membership cards will be sent out anyway does not matter if they are old or new so nil cost. So taking the above into account the cost is less than 100k, but obviously like you pure conjecture but a lot closer than your millions.
No need to consult members the board are elected to take decisions and if you did consult members just look at the EU referendum and se where that has got us!!
As for reporting me fine I really don't give a fig, bit like running to teacher IMHO. miss miss
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Hi Sailorgirl,
The change in name and logo were based on your feedback and in consultation with your representatives on the Committee. Multiple surveys have been carried out over the years, where members thought that the Club was out-dated, stuffy, and strict. We're looking to change that perception.
If I could also take this opportunity to remind you that we do ask in the Community Guidelines that users do not post in capital letters (shout) whilst posting on Club Together.
Thank you,
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Having quickly looked through the comments it would seem that the consensus is very negative. Mostly think its a waste of money and not called for. After the fiasco of the so called 'Caravanner of the Year' which made us look like fools this doesn't reflect very well on our committee who approved this.
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