The same Club, just better...
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The club installed a new play area at Ferry Meadows, I was not consulted and I bet that cost as much as the new logo if not more. If I was consulted then I may have objected. The club does not have to consult everyone on everything it does, in fact if it did nothing would happen as we all want different things. The board are charged with moving the club forward, increasing membership, facilities etc. and are elected to make decisions.
Uniform, fences etc. can be renewed as they wear out or get repainted in the mainainence cycle, no doubt HO have been running down stocks of old stationary in readiness for the change so overall the cost is not huge and will be taken up as a revenue expense in the normal course of things.
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Also very rare to have it piped to your pitch, most sites I have been on it means going to an area around reception or the bar, not a big deal but the cost of installing all the masts on site must cost. Personally we bought the £25 annual option and do not think that too much of a cost but I do think they need to get the providers to up their game in the bandwidth available, even a 4G signal on site would offer a better solution than some of the slow speeds you get in the countryside via BT.
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What a sad day. After 110 years the club has changed its name without any mention in the magazine to get the members views. As it's already been said it's a world recognised name, a respect name and now its binned in favour of political correctness. To me, and I expect a lot of people it will always be the Caravan Club.
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Que? the logo is nothing like the Caernarvonshire and Anglesey Motor Club's http://www.camconline.co.uk/
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I look forward to reading about the pitching rules, which are geared to car, caravan and awning being revised to something appropriate for Motorhomes and Campervans.
I don't recall being consulted and it has the potential to be a dreaful waste of money.
I worked for an organisation for 40 years, it was called the Post Office; one day we were told that the business was to be re-branded as Consignia, at a cost of £5M. How long did that last? It cost even more to "un-brand" it back. We always found it ironic that the new logo looked exactly like a pliu-hole; which were all the money went.
This new Club logo is dire in the extreme.
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Rebranding? waste of money. If motorhomers don't realise the Caravan Club is for them, too bad. What it will do, most probably, is to discourage tent owners to join/continue membership of the club. If the name of the club had to be changed, why were they not included?
The first I heard of the change was receipt of the stickers - which I nearly binned, until curiosity made me come on line to check. Was the membership consulted?
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No, they're going to catch the ferry to France where they can get a pitch almost wherever and whenever they want without booking, (August excepted), and where they can pitch whichever way round they want and, in many cases have a fully serviced pitch at no extra charge.
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Well, it's certainly got everyone talking, hasn't it?
I'm saddened to think that members with motorcaravans felt they were in any way left out of the club thus necessitating this change. Speaking as a lifelong caravanner (I've caravanned since birth - I'm only 35), I have never felt any animosity towards fellow caravanners of the self-powered persuasion; I can see the benefits and drawbacks of motorcaravanning over trailer caravanning. If/when it comes time to replace my current outfit, I will be putting a great deal of thought into swapping my 4x4 and Swift caravan for a motorcaravan and a small (possibly electric) car for use around town when a bicycle isn't enough.
But that's beside the point of this thread. I understand completely what The Caravan Club have attempted to do; I just don't see the need. I wonder how many of the membership saw the need.
Will it bring in younger members to offset the ageing membership? I doubt it. A change of name and colour won't do that. Frankly I'm amazed that the new-look smaller-print magazine hasn't finished some of them off in fits of apoplexy. I've got young eyes; I'm alright Jack.
Will it make the existing membership think that it is a "forward-thinking organisation" (See, I can do marketing-speak, too)? I doubt it. The typeface, the colouring, the shape of the logo is reminiscent of any other logo designed in the last five years.
Or is it just change for change's sake? Out with the outdoorsy green uniforms and in with the burgundy. Out with the flags and in with the ribbons. Out with the meaningful logo, albeit one steeped in heritage and in with one for which a video has been prepared to explain it. Surely, if a logo must be explained, it is largely pointless.
It looks cleaner and fresher, perhaps, but I for one will mourn the passing of the red pennant; an emblem of the club for so many years. Yes, I know that the horseshoe is included in the new logo. Yes, I know that it could well sell The Club to motorcaravanners more explicitly than the previous name (and moreso than their "friendly" competition). And yes, I agree that including 'nature' and 'inspire' ticks all the hipster marketing boxes.
But when it comes down to it, what will a picture of a derriere, an angular Walls logo, or indeed a pirouetting fox do for The Club's image? Look closely at the logo - I bet you can see one of those. Perhaps a questionnaire should be made - can you do polls on this site? If so, why didn't The Club think of that?
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Thanks for the rebranding? NOT
Who is paying for the re branding?
How much will it cost the Club? / each member?
Motorhomes are already integrated within the Club.
If we are to change why haven't we not included Trailer tents? etc.etc.
I am all in favor of progression, but hang on why not put these costs to reducing the Clubs main site fees, i'ts OK keeping them at last years prices, but pensioners on a fixed budget can't afford to use the Clubs sites as often as they would like.
I am sure I am not the only member with these views.
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Good to see that someone on this blog knows who the real CAMC is
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I agree with those who feel this is an unnecessary and doubtless expensive exercise. Caravan is a generic word that includes both motorcaravans and tourers and the fact that "Motorhome" has not been included in the Club title doesn't appear to have deterred an ever increasing number of motorhome owners joining. The British Mountaineering Council changed its name last year with similar claims, that by doing so, it increased its relevance and was more up to date. It also was presented as a fait accompli but the BMC membership complained in sufficient numbers resulting in the name change being reversed. I doubt the same will happen with the Caravan Club, too much money will have already been spent but it does indicate a degree of arrogance by the executive that they should have carried out such a fundamental change without seeking the members' views first.
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Have to be honest and say that when we received the email advising us that the club was changing name our first reaction was that of disappointment and sadness.
Whilst we have nothing against motohomes, we feel the change of name has taken away the nostalgia and recognition the name 'The Caravan Club' bought. I'm sure if you mentioned the name to a non-caravaner they would know who you were talking about and also, the name is familiar to people in many countries and feel this recognition has now been taken away! I'm sure the motorhome fraternity would have been more than happy continuing there membership under the old name....If it ain't broke don't mend it!
However, this does not mean we will not be renewing our membership but it will be interesting to see how many members the club loses because of this which will be a shame!
Regards
Ian & Debbie Wilson
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I was assuming the new books, although in storage, will have the new logo, perhaps I am wrong. If they had decided on it that long ago they could always have put the stickers in as part of the process. However, that would have required planning.🤐
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However, this does not mean we will not be renewing our membership but it will be interesting to see how many members the club loses because of this which will be a shame!
It would seem rather pointless if any do leave as a result. As long as the CAMC provide what you want, it does not really matter what the logo looks like.
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In answer to karpet1 on costs. The mail shot of the new stickers would have cost close to a quarter of a million alone before any other rebranding costs. As has been pointed out, since the handbooks were delayed to coincide with the new logo, they could have been included with them. Still why should the Executive worry. It's only our money they are wasting.
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Together we are embarking on a journey of investment....so you say. Yet as a reader of the magazine the email announcement of name change came out of the blue. OK I suppose a name change is progress but hardly a decision made 'together'.
The logo is another matter. Any logo that needs a video to explain it must be weak. As to investment,...new signs, uniforms, letterheads, etc. is a big investment and so soon after a fairly recent update of signage seems rather more than extravagant. But then again a club that has hiked prices over the past few tough years at above inflation rates knows exactly what investment means.
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I enjoy change and can understand why the club wants a more inclusive approach for motorhomers(who personally irritate me) but are increasing in number! However I feel the Club could have been more open with its intentions. No mention at AGM I believe. To find out by email yesterday is rather insulting. Logo looks a bit like new railway franchise but impossible job to please us all. Ah well, first Brexit then Trump and now this!!! 😋
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