The same Club, just better...

If it ain't broke - don't fix it.  For example: The Radio Times now covers a lot more than radio and has done for a very long time. All TV channels and Satellite channels are included and it is a very well known and best selling publication despite having not changed its name.

Why do we need an expensive and potentially confusing name change now? The club can implement improvements to sites and services without this. By the way what are these 'improvements' that are being trailed?

Hi Just think of the unnecessary cost.

I have a motorhome and the "Club" does not understand motorhomes. I usually find I cannot use the dump facility on site because of the positioning of the manhole cover. Rather than risk a hernia I bucket the waste when leaving. Many commercial site have much better system and you just drive near the grill or sloping device and hey presto job done.

Some Club sites do have a grill e.g. the Firs has 2 so in theory it does not matter which side the drain Is but some Adrias have the exit point right in the middle so it still is no good.

Oh dear, I've just watched the videos and am far from impressed. How much marketing does a club need when there is only one real rival offering similar services? How could the club be ready for the next generation of adventurers? Maybe having some pitches available would help, without booking 12 months in advance.

As many others have already said, it's not merely the change itself that members are not happy with, but the way it's been done with huge publicity expenses, and also huge expenses for changing signs, stationery, uniforms, etc., etc., - and the unforeseen expenses for CLs, District Associations, etc..

Giving our views on the whole shoddy episode is not necessarily the same as getting into a state.

Being treated like mushrooms is hardly anything new and so why would people get into a state? 

Well, as a motorhomer, it's about time. The Caravan Club name did intimate it was just for caravans.

As someone who has run a business I know from experience 90% of people will say I hate it , what a waste of money and then 2 months later say actually the new logo is far better we were just so used to the old one which did look out of date.

Well done for taking a decision they probably knew would be unpopular.

Just recieved my stickers. Not sure why they could not be sent out with the site book and save postage.

No doubt because the new books were already in store in their plastic wraps and probably had been for a long while!.

'If it ain't broke don't fix it' springs to mind once again. Regarding the CL search this is one area that the quote really does relate to. The cost of completely ruining and then correcting this load of rubbish back to anything near a perfectly good working system must be peanuts. The cost of re-branding must be STAGGERING!!! It's not just signs and letterheads BUT EVERYTHING will need to be changed. Uniforms will change from green to brown embroidered badges, the cost of sending letters etc etc. Let alone the gallons of paint required to paint fencing and the labour cost involved. As regards recommending the club to new members we will always refer to joining 'The Caravan Club'. Why because we have been members and center members for 33. I am now retired and yes we now own a motorhome but did we feel left out before NO. What we are is very annoyed the the club will be spending a ton of OUR money 'the members money' without full consultation. A survey by e-mail would not have cost a great deal. Give it a couple of years and we will be back to green the Co-Op is a classic example!!!

Well I bl**dy love it!!!

Good on the powers that be who decided on this. it's far more in line with what I see on sites and the logo itself is fantastic - modern, great font and colours.

But what do I know?

"Progress is impossible without change, and those who cannot change their minds cannot change anything"

George Bernard Shaw
 

Wondered what the exciting news was going to be.  I joke. I can honestly say we are underwhelmed by it. We're in the CC for good sites and facilities, the insurance and the foreign booking facility, so the change of name should make no difference to us. However we would have preferred the money spent on rebranding to be used on improving facilities, on for example, the beautiful site at Godrevy which is in desperate need of a toilet block refit. The CC is a club for members and where the new name and logo gives us nothing the same money spent on improvements would have offered us and motorhome owners something.

All that said, if the rebranding was to encourage more to join, or to make it more attractive to younger people or families, perhaps it was worth doing. However nothing has really changed so why would these other groups want to join. I've read the advertising blurb - it's the beginning of an exciting adventure and it's going to focus on experiences and adventures!! Well last year we set off on our summer adventure to France, booked through the club, and our adventure almost stopped at Rookesbury park where we were told we didn't have one of the 6 ferry pitches and the barrier wouldn't be opened until it was too late to catch the morning ferry. The wardens relented and opened it early, but we were told in future we'd have to sleep at the port if there weren't any of the 6 ferry pitches left.

Where's the sense of adventure there, if the club falls down on simply accommodating one of their own booked holidays, to aid members on their way to the port and to their adventure.

If has been done to provide members with adventure and experiences then they have a long way to go.

I have had them sent to me, spent ages filling one in last night about my recent stay at Bridlington site when it went down on the last bit so don't know if it got completed or not 

As a motorhomer I would have preferred money to have been spent giving members free wifi on sites rather than money spent on name and logo.  As a regular visitor to France it is very rare to have to pay for wifi.