The same Club, just better...
Comments
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This year we have only booked a few nights up front mainly because of lack of information on sites and prices due to no book for reference.For us the book is essential but not yet here. At least they don't seem to have pinched the 'friendly club' wording - yet and that has to be a bonus!!
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You have a Motor caravan we have a Trailer caravan, they are caravans and that is it so, neither have ever been discriminated against since 1907 when the caravan club was started,whats changed? if anything trailer tenters should fel upset
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Ian said 'Maybe people should stop having a go at Rochelle?'
Nobody is having a go at Rochelle Ian. She wrote 'It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.'
As Rochelle is speaking for the club using 'Us' and 'We' that is who the comments are directed at. Not Rochelle personally.
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I think the club should be looking at how run down some sites are if they need a new image. We toured England in 2015 and booked quite a few club sites, we were very disappointed with most of the sites with the attitude of some wardens leaving a lot to be desired. Some sites were in bad need a lick of paint or grass not cut or hard standing pitches with 1 ft weeds not the club we joined many years ago. Some of the toilet/showers although mostly clean were very out of date and in bad need of an update. So in 2016 when we toured Scotland we did not book any club sites and the independent sites allowed us to pre choose a pitch most were multi service and all had very up to date shower/toilet blocks. These are things the club is now lacking, so if you want a new image get the sites and facilities into the 21st century after all the sites are at the end of the day what is most important.
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IT really is depressing reading some of the comments.
IT is NOT just about a new name and logo but a new mindset and vision for the organisation.
For goodness sake the Club is not a tiny local social club that can consult everyone about everything but a multi-million pound leisure business that had its roots as a small club but now operates as a massive organisation albeit with a governance structure and ethos of a club. In reality it cannot consult 800,000 plus members. Can you imagine the cost and time needed to set about consulting every member, every local association etc.
The Club involved members as already pointed out. The Board and Committees are formed and fully comprise Members of the Club. Let them get on with running it on our behalf. If we don't like what we get we can always seek to stand for election.
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Don't mind the new name but wonder was it really necessary. The members were not consulted in any meaningful way. I've been associated with the club as a child and member for over 60 years and don't see anything wrong with the original logo etc. I can only assume the change is to pander to those who like to refer to motor caravans as motorhomes. For some reason they don't like the word caravan which is after all what it is all about
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Ian said 'Maybe people should stop having a go at Rochelle?'
Nobody is having a go at Rochelle Ian. She wrote 'It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.'
As Rochelle is speaking for the club using 'Us' and 'We' that is who the comments are directed at. Not Rochelle personally.
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Just another thought on "re branding" I wonder why the two big motoring clubs ie RAC & AA have kept their names even in private ownership,Is it because they are known good brand names?
Caravan and Motorcaravan Club is it a new outfit?
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I'm pleased to see the Caravan and Motorhome Club (which surely should be shortened to CMC) are moving with the times and re-branding. I have for a long time thought that there was way too much emphasis on just caravans in the monthly magazine, rather than the balanced reporting/reviews which should now circulate from your magazine.
I can't say I'm overwhelmed by the new logo though as the colours are dull and there is no presence of the colour green to show our interaction and enjoyment with nature!
That's my four penn'th. Good Luck to the new CMC.
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Most modern rebrands shorten names to become more catchy to make them more memorable and to appeal to new younger members. If the name is too big to fit on one line on their smart phones, they aint bovvered (sic).
Personally, I don't like it. The Caravan Club as a brand is much more recognised and this will take years to recover. The new name sounds like we're trying to copy the equally over-lengthily titled Caravan and Camping Club (spelt wrong on purpose to prove a point).
Oh, and what about trailer tenters and folding campers?
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Not impressed by this at all.
1) The members were not consulted - it would have been very easy to have an online vote on this, and I would argue that it is a fairly fundamental change, especially considering the costs involved
2) The new logo proudly proclaims the 110 years existence of the club, and now your taking that heritage and flushing it away
3) Last time a motor-caravan was just as much as a caravan as a trailer-caravan. Using the logic that motorhomers felt excluded, is it now ok that campervanners, trailer tenters, folding camperers and any other derivative of mobile accommodation are excluded from the name of the club?!
4) Even with the decision of changing the name, why the need to move away from the colours and flag emblem that have long been symbolic of club? Couldn't you have just refreshed them? They have been iconic and instantly recognisable for decades - I'd be surprised to see the new branding last a fraction of that time.
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There is an organisation called "The Motorhome Club" or something similar. Will they be changing their ethos and name? Anyone on here a member there as well who could report back what the motorhome members are saying?
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What a waste of member's money as it is going to cost thousands and thousands of pounds to rebrand the logo to look like an ice cream parlour. I doubt very much if the logo change will draw in any new members.
Which members were consulted about the change? The logo change will neither cause us to leave or stay with the club. However hardly an important announcement as it basically serves no purpose except to boost the ego of some marketing bod who wants to justify their salary.
BTW why don't they spend money fixing the website rather than throwing it away on rebranding the Caravan Club?
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Since the two largest motoring clubs were put into private ownership they have not changed their logos or names ,is it because are still a name that reflects the ethos of their outlook towards their "customers"and they are a trusted names?
Who is this new organisation that has come onto the leisure industry ?,
Ps i have got two years to go before the big 50 can you send me a proper cc sticker early or save me a proper cc one as that is the club i was joined in by my late FIL
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We're sending out new stickers as we speak so expect to see yours soon
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Like other members, I too was a bit shocked at this change to our club. I can see the point is to try and attract a wider audience but alas the main thing I think will cause a decline in the hobby eventually is the fact that all us old fogies with unlimited licences are gradually going to disappear and without the industry making much lighter family vans (not those silly 'Swift Basecamp' things) that do not require a special towing test then the whole concept is eventually doomed for both clubs and the caravan industry.
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What a shame. All that history and world wide kudos wiped away. It was quite simply THE Caravan Club. A proud and simple name now gone without any consultation of members. Within a short period of time people will not remember the heritage or make any connection. What a shame.
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Please look at the reasons behind the name and logo change and FOUR VALUES
Inspire
Simplify
Puoneer
Inclusive
The process is NOT to pander to Motorhome owners but an attempt to set the Club up for the future.
Failure to realise the wider objective simply restricts our appreciation of what the Club is trying to do.
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As a new member to the club and a new motorhomer I'm glad the club have chosen to be more inclusive, so well done to the club for taking this step. As a nation we're thankfully living longer and have more disposable income which many are choosing to use by purchasing a caravan or motorhome. I went the NEC show last October and was told that the growth area in the sector over the coming years will be motorhomes. So for the club to be inclusive and recognise this trend seems logical.
Come on guys the Club management has done this to advance our Club and take it forward.
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Very bad decision sneakily inflicted on members
Why not invest in improving club facilities before going to the expense of changing the name in order to attract more motorhomes.
1. More hard standing so caravans aren't shunted onto muddy poorly drained grass pitches in order to give preferential treatment to motorhomes.
2. Adequate drainage for grass pitches for those that prefer them.13
,but then i have only been transfered to this new kid on the block since 1030 hrs today
