Radio advertising

Extugger
Extugger Forum Participant Posts: 1,293
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edited August 2019 in Club Membership #1

I tuned the wireless yesterday to a commercial station and heard an advertisement for the CAMC. Is this a regular occurrence? It got me wondering if we are short on numbers? Looking at late availability for the next 3 weekends - it would appear so.

Maybe the pricing structure is taking its toll? Perhaps it's Brexit or simply that the school holidays are virtually over? Is my hard-earned paying for these adverts instead of site renovations? So many questions and possibilities! Think I'll retune the wireless 😀

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  • SteveL
    SteveL Club Member Posts: 12,302 ✭✭✭
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    edited August 2019 #2

    I suppose it would cost less than the CCC's TV adverts.

    Out if interest which station, what audience were they targeting.?

  • DavidKlyne
    DavidKlyne Club Member Posts: 13,857 ✭✭✭
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    edited August 2019 #3

    I tend only to listen to BBC Radio 4, and that only occasionally,  so I am completely out of touch with the demographic that tends to listen to commercial radio. Perhaps they are trying to reach a younger demographic?

    David

  • Extugger
    Extugger Forum Participant Posts: 1,293
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    edited August 2019 #4

    Interestingly it was Smooth Radio (other stations are available)

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited August 2019 #5

    Smooth is not available nation wideundecided

  • Extugger
    Extugger Forum Participant Posts: 1,293
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    edited August 2019 #6

    The plot thickens - target audience only those able to get Smooth Radio. Some marketing bod must know/think they know what they're doing 😉

  • SteveL
    SteveL Club Member Posts: 12,302 ✭✭✭
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    edited August 2019 #7

    Looks like it covers most of UK at 55 million total population cover, aged 15 +. Total listening figures are 5 million a week, at an average of 7.6 hours.

  • DavidKlyne
    DavidKlyne Club Member Posts: 13,857 ✭✭✭
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    edited August 2019 #8

    Is it not possible that quite a few people now listen to radio online?

  • Unknown
    Unknown Forum Participant
    edited August 2019 #9
    The user and all related content has been Deleted User
  • Extugger
    Extugger Forum Participant Posts: 1,293
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    edited August 2019 #10

    Working on a 'monkey's average' of just one percent - 50,000 new members gives a potential of £2.6million revenue in membership fees alone.

  • Extugger
    Extugger Forum Participant Posts: 1,293
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    edited August 2019 #11

    I guess that depends whether your wireless has valves, DAB or Tinternet connectivity David smile I would agree with your assumptions though

  • Wildwood
    Wildwood Club Member Posts: 3,581 ✭✭✭✭
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    edited September 2019 #12

    The advertising staff at the club have to look at what an advert costs and what revenue it will produce. If it pays for itself there is no problem although I have no figures either way.

  • scoobs308
    scoobs308 Forum Participant Posts: 19
    edited October 2019 #13

    Our local commercial stations in Manchester have also been used for advertising.

  • redface
    redface Forum Participant Posts: 1,701
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    edited October 2019 #14

    Adverts on radio?

    Perhaps that is why I and maybe others, no longer listen to the radio.

    OK, so there is some deep stuff, scientific items, fluffy ersatz stuff and a god-awful racket for those with no sense or musical taste.

    Every one to their own hell I suppose.

     

  • EasyT
    EasyT Forum Participant Posts: 16,194
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    edited October 2019 #15

    I haven't listened to amy commercial radio for fifty years except in some washrooms

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