New rebrand, what new rebrand
Comments
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I'm not sure that filling a site with screaming kids will do much to boost long term membership, or even that the club is struggling to attract members........ is it.....?? Certainly the sites always seem fairly full to me, I was on two club sites last week and both were full.....
If I think about why we joined, years ago, it was because neither of us particulary likes "package" holidays with the crowds of people, we had a dog when first married before the kids came along and caravanning offered peace & quiet in the country with plenty of dog walks......
Trying too hard to attract loads of kids may drive away as many people as it attracts, and as has already been said, kids(families) come for weekends & school holidays, the rest of us are around midweek & out of school hols......as Ian has already said, I know who's custom I would want to retain if it was my business........
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Pleased for you.....
I am off to 3 more Club sites in a week, but am very confident I won't be on my own, or anything like it........
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We have just returned from the New Forest site, the very large signs by the entrance have been turned around with very small new CMHC signs in the fake wood style of the 1960s. Has anybody else notice the new childlike signs around the site? Some in the corporate Sainsbury's colours, some in a washed out teal and others in a bright green. We are now told to watch out as "rabbits are at work" and that we must not fly our jet packs around the loo blocks, that one was a shame as I had mine in the back of the Aston Martin
and of course we are now reminded to have fun in the children's play area and to take a ball for the dog to play with! What have we become I ask myself. On a final note I just love the Wardens mismatched uniforms the green an burgundy go so well together.4 -
If they do increase the membership of those with young families does the club have the capacity at peak times to cope as it already appears to be hard to find a pitch during bank holidays and school holidays.
We are doing our bit by avoiding these dates
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Not now allowed to criticise the rebrand according to the May Mag. It was all thought out by the overpaid tea drinkers at HO. Forget what the members want ie more sites, cheaper bookings. All that is relegated to the long grass by the ego trips.
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Was I the only one who noticed the reply from the Membership Services Team to the letter headed "In the dark"? It said (inter alia) that "The cost [of the rebrand] has been planned and budgeted in advance"
Why then has the significant number of requests for these figures to be told to us been ignored? Also, this does not fit the narrative of the Club's Executive Secretary, who stated at a regional meeting that the figures had not been finalised.
Whilst we are at it, when will we be told the budgeted figures for the increase in revenue streams for membership numbers, increase in site occupation, etc etc that will arise from the exercise? This kind of detail would be part of any professionally conducted rebrand process
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The exercise looks to have been an unpopular and serious waste of money, but it is done now so I suppose we just have to make the best of it. Personally though i would get rid of the logo which whatever the club suggests in no way relevant to the club. The logo is just a mess and is not fit for purpose.
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Maybe we have to accept the name change. But I really really loathe the new logo and colour scheme.
The green colour has been a fundamental part of the logo all these years and to now change to a brown flower is a real let down.
I don't recall many companies logos using this brown colour, and there's probably a great reason for that.
Bring back the green!
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I do tend to agree. We are currently on our first Club site since the rebrand and the colours just don't compute, they are insipid . I think had they kept the colours of the previous upgrade from dark to a lighter green it would have kept a connection. I have no problem with the change of name but the more I see of the new colours the more I think they just don't work.
David
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There is a letter in the May magazine titled 'Outstanding Job' that informs us how good the re-brand really is?
I assume the writer works in East Grimstead.
The comments to the letter before that one in the magazine from the Director General states:-
"The decision to re-brand was not based on a specific consultation of members, however the name change and logo were based on feedback and in consultation with your elected representatives on the Executive Committee.
So it's our fault for electing the wrong committee members!?
I presume the forum faults are also our doing....somehow?
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EJB
I have been in similar circumstances in my working life where I have been consulted on things but unless I was in a position to put up a convincing argument against the changes it was very difficult to persuade management to alter their course and also avoid the charge of being negative. So whilst what the DG says is correct we don't know the circumstances of how the question was put. Perhaps worth considering that if jobs are about to be made redundant those involved enter a period of "consultation" I somehow doubt that many consultations have changed the course of the original idea.
David
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Just got back from a stay at the CC site at Leyburn and witnessed the new entrance signage
We passed through the entrance daily and didn't realise the sign was supposed to have a wood grain effect and wasn't just dirty.
Not the best first impression 😂
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I've been a member for more than 30 years and have always valued the club, its sites, its staff, and services very highly indeed. This is the first thing of any significance that I have felt the need to criticise in all that time. But I am very disappointed in the way the name change and rebranding has been handled. I can understand the case for the change (though I don't agree with it). But to have made this major change without consultation with the members or, as far as I can see, any discussion at the AGM, is high-handed, undemocratic, and totally wrong for a membership organisation. It all feels a bit as though the executive committee knew this would be controversial, and wanted to push the change through before any opposition could gain ground. I expect this from politicians. But not at all the right way for the club to conduct itself.
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Can anybody please tell me how much the club so called 'rebranding' exercise has cost us, the Members? I would hope it will be clearly spelt out in the next instalment of the Club accounts?
Was this absolutely necessary? Short answer is no!
Surely our membership fees would be far better spent on making more sites available all year around; providing free Wi Fi; and reducing costs during peak periods for those members who cannot use our facilities at other times of the year!
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According to the chest puffing individuals at the launch it had all been costed? but when a question was put to at a meeting in "Scotland? recently ,the answer was not quite so "positive",our SIL who works for a company that does that sort of work said it must be in the region of one million or more pounds, but most firms can "bury" the real cost in the accounts ,and he also added that the majority of "rebrands" never get the positive results that the companies think they will
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Oh !! For those that are interested ,,,the new attire ,,trousers are 'GREEN ',,Just seen it at "Black Horse Farm",,,
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i had a chuckle when we arrive at Poolsbrook a regular haunt of ours, we passed the non descript new sign and closely afterwards was a sign for walls icecream, that's when you realise they are very similar. I must say the new one is very dour and not easy to spot. hope they company they engaged to do the rebranding were not paid too much.
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The whole rebranding is a waste of the members money. Playing 'Spot the CL' is now very hard work, wishy washy signs can't be made out from the hedges (live ones)
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The mainly white signs certainly stand out against the green hedges, I find.
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