New rebrand, what new rebrand
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Remember this is still the Caravan Club Ltd, so all the signs are correct, the real ones and the new made up ones. Oh! and the new "Club" was founded in 2017 NOT 1907. I think there is a little spinning there. The old and new signs have been left up together so we all feel inclusive.
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I am not some one who usually moans but The New Logo makes signs look cheap and tatty and not easily visible. Language for signs on club sites is meaningless. 'We're just sprucing up the facilities' sounds more like a lick and a promise than proper cleaning. Until recently I have always preferred the caravan club but can honestly say that so far this year I have found the opposite with the opposition sites tidier and certainly easier to see signage. Please spend money on updating out of date facilities and keeping up what used to be excellent standards rather than pointless rebranding if you want to maintain and gain members.
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Well, I have now seen one of the new CL signs in the wild. What I saw first was "Certificated Location", not the obscure logo and wording.
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+1 , name changes don't usually register with me for a few years.
mmmm, I think I'll have a marathon bar
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When I visit club sites or attend rallies including the national, I have been looking around for the new club stickers which we all received, and can find very few attached to vehicles and vans, this appears to have been a very costly exercise as part of the dreadful rebrand exercise, money that could have been much more wisely spent for the benefit of members ( sorry I mean clients/customers) as the club no longer resembles a club as I know, more of a business now.
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Garry P. I have kept C.c. stickers in my van window except a new 25 year sticker which I've doctored by adding the top portion of old club sticker, and I shall do the same when I recieve my 30 year sticker in July.
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Bootneck, seems strange that at a QA session the club stated that all existing letterheads and club merchandice would be used up before new 'stock' was brought as and when renewal was required, they must have conveniently run out of 25 yr stickers very quickly, I don't believe a word they tell us anymore, they were selling off CC merchandice at the national cheaply to get rid of it, albeit it was done for a charity, but this is typical unnecessary rebranding, but still the marketing director can add this to his CV
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Just a warning for the less observant/ old & easily confused (like us) if you see the sign below you are passing a calor gas depot, not a new M&CClub CL!
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New signs? They know how to waste money at East Grinstead!
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Couldn't agree more with GarryP. I too joined a CLUB 40 odd years ago. Not a company!
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I quite agree, Husky. Things change and it's time to move on. After all, neither a sign nor a name change alter the ability to use sites and that's the reason most of us are members. Club/business, what does it matter?
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A rose by any other name would smell as sweet
then again
A chrysanthemum by any other name would be easier to pronounce
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Don't know what all the fuss is about.Im sure in a couple of years the old signage will be long forgotten and the new signage will have taken its place.Just enjoy what the Club has to offer and enjoy👍At the end of the day it's still the same club and the same members.
Brian & Jo
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Very true, but no member has any benefit from this, but we would have, had the money, which I imagine was quite considerable, been spent on updating the shabby facilities on some sites.
We have chosen to use quite a few comercial sites this year that offer much improved and modern facilities. The sites used have also been of comparable prices as club sites in the region without the need for a membership fee and also offer pretty good discounts in some cases.
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That may be true ,but we have just had our depot re-painted and re-signed in an effort to move it forward and i assume that was the aim of the club and i for one think they have done a pretty good job of it .at the end of the day if members werent moaning about the re-branding they would be moaning about something else,its all part and parcel of club life
Brian & Jo
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Some folk just don't like change. The older they get the harder they fight against progress & renewal. I'd go as far as to say they'd be happy in a time warp
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I open this thread just for a laugh, I mean I know CMC members like to whine but is it not time to move on? Why is the new logo such a problem, am I the only caravanner who finds no problem whatsoever spotting them? Might it be a case of some not wanting to see them rather than not actually seeing them I wonder?!
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have to agree with you. When any other leisure company changes its colours and/or brand people just carry on using it, not with the club though.
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I couldn't care less what colour the sign or what is printed on it.
My only concern is that there is no benefit to me as a fee paying member of the club or any other member, but the considerable cost would be much better spent on improving some of the shabby toilet blocks we experience at many sites we visit, or a reduction in site fees if the club makes enough profit to waste on this unnecessary change.
Commercial sites are becoming a cheaper and better option than the CC regardless of what it is called and this excercise seems a wasted opportunity to improve members experience.
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Huskydog /Tinwheeler, you make a good point and of course we will all just carry on as before. However, I think that the membership is getting tired of an ever growing catalogue of seemingly pointless changes to the club with this re brand probably being the most costly and pointless. I suspect the total cost will be counted in millions of pounds not hundreds of thousands. Our total pitching costs are for ever increasing yet our "club" sees fit to squander money on something that is of no benefit to anyone. Why not spend it on the facilities or on keeping the pitch fees a bit lower. (Bridlington £32 per night. Last year Cromer £38 per night. ) Let's face it we all have caravans regardless of wether we tow them or drive them so why re brand? I can well understand why many disgruntled members choose to vent their spleens in this forum....even though we know that no one at the club will listen to us!!
The photo is just a bit of fun. There is little resemblance in reality but when I fist saw the new sign it made me think of this well known ice cream!!
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sounds like a real success 
