New rebrand, what new rebrand
Been away for a long weekend in the van on a CL.
We passed 2 club sites and 2 other cl's on the way to our destination, none of which were showing any form of the new signage.
Rebranding's going well then 
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Are you sure you didn't pass any with the new signs but didn't see them😂
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We were at Blackshaw Moor last weekend and they still had the old signs, but strangely the site was still of the same high quality, the shower block was immaculately clean, the wardens were fantastic and we had a great pitch.
Surprise surprise, it didn't affect our stay at all 😉
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We were watching the warden "trying" the new signs in place? a good bit of advance "planning"by the "rebrand ?" dept,as the new signs are not the same dimentions,so they are not direct replacements,all the mountings seem to have also to be altered? clever or what?
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We walked past Rowntree Site last week and there was a different sign outside from the old CC sign, but it was so indistinct it was difficult to tell what it was!!
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Chatsworth had the new signs. However they stood out so well that we had pitched the van before I realised I had not noticed them.😖 The OH assured me they were there though, and sure enough when we went out the next day they were, already looking rather faded.☹️
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The new sign is up at Strathclyde Park. To me it looks cheap and nasty and the old ones were far better. Not sure about the visibility point though it may be we are used to looking for the old signs and will get used to the new ones but they are not as clear from my point of view,
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Probably presumably you are referring to the URLs?
I have just been to a CL, it has 4 signs indicating it is a CL, two old and very faded signs either side of the entrance and two just inside the entrance to indicate which track to take, one of these is the new sign and I must say it looks pathetic along side even the old faded ones. The new one looks too small and poorly made. Was it a rush job?
Ìpeedee
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It is not the URL. When I open the C&MC webpage for one of the club sites, for example Buxton above the photograph on the webpage the club site is called Buxton Caravan Club Site. I've had a look on other club sites and the title is 'Caravan Club Site'. Surely it should be Buxton Caravan and Motorhome Club Site. Its just another example of a poor strategy to rebrand.
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I doubt we'll ever know. And if we did there'd be a riot 😉 feedback on here hasn't shown much support but it's happened well have to bite the bullet and hope that they haven't emptied the kitty too much so they can't upgrade or acquire new sites.....
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In the past week we've been to two 'Club Sites' where the new signs have been put up. Perfectly serviceable old signs have been replaced with new colour scheme signs. However, to save costs, the wardens have been given new 'tops' to wear but not new trousers!
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SIL and DD been today for MUM ,he works for a company that also specialises in company rebrands,and the min for a company the size of the cc would be at least One Million pounds, probably more with the diverse amount of things the cc are involved in, he also says most companies who do a "re brand" can "hide" the costs,from "share holders"but most regret it as the cost is never recovered with extra buisiness,it as seems the case with the cc it can lose some of its core customer base
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I was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.
Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show.
Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.
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This is ridiculous. of course it is understandable that the final figures are not known at present - the exercise has not yet been completed.
However, surely there must have been a budget set - or are the management afraid to tell us in the hope that the furore might have died down by the time they do actually tell us the costs and benefits anticipated obtained
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