York Rowntree signage

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Comments

  • avondriver
    avondriver Forum Participant Posts: 85
    First Comment
    edited March 2017 #32

    Now there is the difference to me that is like saying, "I used to be proud of shopping at M&S". I cannot see what there is to be proud of or that any of this will change my experience on site one jot

  • IanH
    IanH Forum Participant Posts: 4,708
    1000 Comments
    edited March 2017 #33

    The greatest trick that any advertising company has to pull off is not to make a brand more popular, it's not to sell more of the product and it's not to create 'brand awareness'.

    The greatest trick (and their first and foremost goal) that they have to pull off is firstly to convince the management of a company that their adverts might achieve the above things.

    Whether they do change anything or not is almost secondary. What is vital to the advertising company is that they sell a brand, an advertising programme, a slogan etc.

    Advertising company's will usually get a percentage of the amount spent on their scheme. So it is to their huge advantage that the company swallows the line that they feed out, hook, line and sinker.

    It seems to have worked with the CC / CAMC.......

  • Navigateur
    Navigateur Club Member Posts: 3,880 ✭✭✭✭✭
    1000 Comments
    edited March 2017 #34

    What is vital to the advertising company is that they sell a brand, an advertising programme, a slogan etc.

    . . . or a pup!

  • DavidSquires
    DavidSquires Forum Participant Posts: 7
    edited April 2017 #35

    The signs are not superficial, they are an essential item to ensure you are in the right place.  The old ones did that perfectly, the new ones do not.

    Complete waste of our money and without any consultation with the membership, at all.

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