York Rowntree signage
currently on York Rowntree site, full as always... just wanted to say how smart it's looking with the new logos and signage. Looks like they planned well in advance even the small signs " sorry staff only" have been rebranded.
Looking good. Well done CAMC
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Lets face It we have been told a pile of tosh to keep those who struggle work it out for themselves happy.
This re brand is costing serious money, members money. It remains to be seen if it leads to a net loss or gain of members. Quite a risk to take without a real need to do so. What cannot be in any doubt is that it is a very unpopular move amongst the majority on CT.
Of course I expect the management to claim the move has been "generally well received" because that's that they do.
Work it out for yourselves based on the evidence.
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I get your point but people posting on CT ( in the main the same people) is not Evidence of anything, it's someone's opinion, a small sample of people out of hundreds of thousands of members. The evidence you talk about would be facts about people cancelling memberships or memberships going up. We will see that later I guess. The only evidence I see at the minute is a very full site which appears to have been rebranded very quickly and looks impressive imho 😄👍
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The only evidence I see at the minute is a very full site which appears to have been rebranded very quickly and looks impressive imho 😄👍
It may well look impressive. However, the rebranding has nothing to do with it being full. Even if you took all the signage down, it along with Baltic Wharf and Chatsworth would still be over subscribed.
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I am curious to know, what else has changed apart from the signs which are fairly superficial.
As I have yet to visit one of this clubs sites since the rebrand, what is the experience like over and above what it was before ?
What enhancements are there now to improve the customers stay on a club site which were not there before ?
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I can't speak for the club but suspect it's to do with moving with the times , giving the club a modern feel, facing reality that motorhomes are becoming more prevalent so it made sense to include them in the name of the club. The club did have a perception with some that it was stuck in the past. Old fuddie duddies, regimented rules etc, who knows if that perception might change now but at least someone is trying .
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Whatever any of us feel rebranding is a common occurrence in all different businesses. The Caravan Club did have a rather old-fashioned image amongst many of those who didn't perhaps know us as well as those of us who belong. Motorhomes have a much broader appeal to younger people and so the change to Caravan and Motorhome Club may well attract more younger members. Let's wait and see and be optimistic. Yes, it will have been expensive, but we would all moan if no attempt was made to move the club forward and attract younger members or those contemplating joining the CCC (other organisations available I'm sure!). If the new look proves successful then I hope all the moaners will apologise. If it is a disaster we will expect the management of the CMC to apologise (and resign?).
Just saying....
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If the new look proves successful then I hope all the moaners will apologise. If it is a disaster we will expect the management of the CMC to apologise (and resign?).
I would depute that objecting to what I perceive as the unnecessary expenditure of probably one million pounds, is moaning. However, if it proves ultimately to significantly increase the proportion of younger members, I would happily admit I am wrong.
As to the second bit 🐖🐖🐖🐖 of the flying variety are more likely.
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It did not need to ,as people i have spoken to say ,be made into a New club, which is the perception it has portrayed to the Great British Public,as posted the AA RAC and even more so the YHA have all moved forward wjthout loss of well known Indentity it only needed as some have already posted The same identity with Motor Caravan added
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I doubt the AA and RAC are looked on in the same light as they were when they were genuinely recognised as a first class organisation, they clearly have lost identity, my god they used to salute members as they drove past, now I think they both have the same status as other car breakdown companies. Like green flag and others
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Good try at a positive thread David 10/10 for your efforts
. The world moves on, those that don't will be left behind, it may give comfort to the more mature LV'ers to enjoy being surrounded by cobwebs & things from their past but you need to look forward. The spenders up & coming are the future.3 -
I thought the rebranding was so that motor homes could get a fuddie-duddie image now as well.
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At Baltic Wharf, a very full site open all year, the weekend after the rebrand there was one side of the sign as you approached on the route in the handbook in the new bum / ice cream / japanese car emblem, the other was the original CC sign. It looked like a bodge job to be honest. Illustrates the half hearted attempt, why oh why not produce a two sided sign?
There were a couple of other new signs in the revised colour scheme with no writing on them. Lots of earlier green scheme signs, sans emblem, giving instruction. Can't really see the need for those signs to be changed until life expired to be honest.
The wardens new colour scheme uniforms and workwear had to go back to the supplier as not fit to use.
We were given a shopping bag with the new emblem, 2 bottles of orange juice, a coconut flapjack, a branded pen and a second copy of the monthly magazine. Yippee.
We may be in a world of image over substance, but as 'younger / newish' members who joined the CC when we bought the caravan after nearly 10 years of Motorhome ownership; we were not welcome by the CC when we bought the MH as we wanted to use a new fangled drive away awning and leave it pitched when out for the day, we view the whole rebrand as a dogs breakfast.
If a job is worth doing, do it properly.
The site was the same as our last visit, and will stay so when we visit again in the summer. OK there may be wardens in the new colours, looking like teddy bears no doubt; all new signs, and possibly uniformity of the outer signs.
But the site will still be the same site. Will still be as full as ever, but will still be possible to get late bookings.
There is an old expression, put lipstick on a pig, it's still a pig.
Unfortunately the only thing the management have done is to look even more distant from their customers than before the 3 debacles of this past year and the period of our membership thus far.
Surprised the chairman didn't ceremoniously burn the old signs on a TV broadcast, like ripping the back off a caravan by doing something idiotic. Wheres the wedgewood?
Fortunately as with our visit to Baltic Wharf, we enjoyed a few days of catching up with family and friends over dinner, took a ferry to the centre from the site, visited the museum. That is what this caravanning lark is all about.
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I used to be proud to be a member of the Caravan Club.
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