The same Club, just better...
Comments
-
Thanks for your recognition EasyT - much appreciated. Things have been messed up recently, granted but I do believe in giving people a chance. However, when it is a large organisation that is involved and the fundamental basics of communication are ignored (website content and information for the customer etc) then they should loom seriously at what is happening from the top down,
1 -
-
What an absolute waste of effort and money - when there are so many other things that need attention - I wonder if anyone would care to share with us the costs of this in fees to the consultants, the cost of providing the new signage - and the labour for taking down and re-fitting?
Was this really the best use of site and membership fees?
8 -
I don't recall being consulted by any of the Executive Committee, who apparently represent the needs of the members, about what I want
The Club has just lost over 100 years of heritage which I was particularly proud of, similar to the AA and the RAC who still have the same name and thus heritage, despite developing their clubs to meet modern demands.
You don't change your name and logo to demonstrate your inclusiveness, it's how you act on behalf of your members that does.
This is another example of how the Club is out of touch, get some new, younger Executive Members as suggested earlier, there was nothing wrong with the name and the logo which have now been lost forever.
You can't change the name and still say you were founded in 1907!
9 -
Rochelle - I'm very relaxed about the rebranding as long as it doesn't impinge on my use of club sites when I want to.
So, just a yes or no answer will do - any truth in the earlier claim that "...motorhomes can reserve a specific pitch..."?
0 -
Hi Moulsey,
When managing pitches on site there are occasions when it is necessary for us to take into account weight, length and/or size of an outfit and this can apply to both caravans and motorhomes, as not all pitches can accommodate all types of outfits.
But when it comes to motorhomers being able to book specifically, no that's not strictly true.
0 -
I don't see how this is based on feedback. I certainly wasn't consulted. This a very expensive rebrand. Have all the costs been calculated,what is the total cost to the club ?
To my mind the money could have been used in more effective ways to benefit all the members.
7 -
Three of the four 'values' mention the great outdoors and we are being called explorers now.
I don't think the ethos of this club is what I signed up to. It may have been mis-sold.
I liked it when supporting and championing the touring community were values.
2 -
Absolutely brilliant idea. I had a caravan for years but for the last few years we've Motorhomed. I was beginning to feel unloved in the Caravan Club but feel at home once more.
The main clubs were about Camping and Caravaning (according to their names), I was beginning to think I should join Motorhome Fun!
Looking forward to seeing far more articles about Motorhomes in the club mag.
How about more Motorhome-centric pitches? Reduced size at reduced prices as we normally turn up with just one vehicle, not two. We also usually only have a small roll out awning not a mega sized canvas bolt-on.
How about campaigning for the creation of Aires and Stellplatz like France and Germany have at sub 10 euros night? Perhaps an area at club sites could be set aside - no bookings, first come, first served?
Anyway - good luck with the change
2 -
Facebook announcement?
Live streaming?
Err? Don't do Facebook and I was at work when all this kicked off!
Some of you remember work?
I feel so insecure now! I don't like change, I've just bought a new caravan!!
Oh my god!! How will I adjust???
( But I have fallen deeply in love with the blonde lady in the new videos on YouTube! Total fox)
Oo! And ban block bookings! Please 😁
0 -
Thanks for that clarification Rochelle. I've no problem with sites being managed to provide suitable pitches for any outfit.
And to be clear to my many motorhoming friends, I'd be against pre-booking of specific pitches for caravanners too! Smiley smiley.
1 -
I don't use sites at all. I have all the facilities I need in my motorhome, so shower and toilet blocks are of no interest. I don't even need EHU as I have solar panels. We do stay on CLs a lot which is why i remain a member.
I have no feelings about the new logo but I'm glad to see the word 'motorhome' incorporated on the name. I do think the 'mission statement' is corporate bullshit and means nothing at all.
If the club really wants to be inclusive it will seriously consider the following improvements.
Members with motorhomes should be allowed to come onto any site to dump a toilet cassette, dump grey water and fill up with fresh water for a nominal charge. The C & CC allow this, so should this club.
For those motorhomes who do use sites, the service points on some of them need improvements, particularly we need drive-over drains for grey water disposal where we don't have to wrestle with a drain cover that is invariably stuck.
As part of this wonderful new mission, I want the club to be much more than a provider of sites, insurance and ferry tickets. I want it to be an advocate for all its members. Lobbying local authorities for instance to provide the equivalent of aires in the UK and tell councils that putting height barriers on car parks just discourages us from spending money in the town.
The club has ben stuck in the past for two long. If this change of branding also sees a change of attitudes then I welcome it.
8 -
When was the consultation?
Why were members not warned of the importance of today's annnouncement?
why were members not informed of the nature of any consultation?
why do I, as a member feel this announcement has been sprung on me. And forced on me without a selection.
8 -
This is the worst logo change since British Airways!!! Anyone else remember Mrs Thatcher covering the tail of a model air plane & bending the ear of a B.A. manger?
Also what about the Centres, I trust HQ will be paying for New Flags, stationary etc., have rally plaques got to be bigger to get the new name on? This really hasn't been thought through, please tell me its April 1st
2 -
Oh come on you miserable lot: what's the matter with you? Times change and so must organisations, in order to keep up, if not ahead, of the competition. Well done CMC (although, according to my building brain, that means the Cement Marketing Company!)
(From a caravanner)
0 -
What are the implications for Centres? Our Centre has just invested a large amount of money for our members benefit, having new banners produced, with the Caravan Club logo printed on them, (having taken advice from the club before we went ahead). If the Club had given us prior warning that this surprise was going to take place we would not have embarked on producing something that is now obsolete. This is a shameful lack of communication by East Grinstead House
13 -
Totally agree with takethedogalong. What the club needs is a change of culture which having been a member for nearly 40 years has not changed one bit.
That is the Sergeant Major attitude that says please can you park your van with the offside rear by the peg. Most other sites say there is a pitch make sure you stay within it and safe., and please respect your fellow visitors This would attract new members more effectively than any change of Brand.
The sad thing is we have some of the best facilities in the industry and we spoil it by the stuffy regimentation talking to some site wardens it is hard to believe some of the inappropriate things they are told to say to members.
What a PR disaster.and this is day one!
11 -
A load of marketing claptrap. The same as changing site names such as Sheepcote Valley becoming Brighton.
Disgraceful that there was no meaningful consultation with members. There are so many other ways that this money could be spent that would be of benefit to the membership.
8 -
Completely agree! The rebranding has to go beyond just a new logo and colour palette. Cultural change is required!
2 -
I find it very sad that so many who profess to have the club's best interests at heart feel they cannot embrace this change - to go with the flow - preferring to focus instead on the way things have always been. I hope those people will eventually come to terms with the need to re-brand to encourage the next generation of "campers" to join. We must allow the board to make the commercial decisions they need to on our behalf to make this happen - without all this fuss.
3 -
What a load of old rubbish firstly the logo is awful and the colour scheme is terrible. A huge amount of money will be spent on rebranding and this could be spent on increasing the network so you can get a pitch on a bank holiday and in the summer. I cannot see a need for this as most sites are full during the summer. Although we are called the caravan club does any one even consider it is not for motor homes or that they are not welcome as much as caravans so why change the name?
8 -
Not particularly bothered with a name change one way or the other, but the new logo already looks dated and the spin is insulting.
3 -
My concern here is how much will the re-branding cost the club, after we only just got new signeage last year which has already cost a lot of money The whole thing suggests marketing people have taken over and older more experienced sensible people have left the Clubs management. Maybe we can look forward to an annual change of name/logo from now on?....
2 -
Boff's question concerning consultation of members neatly dodged - the answer being paraphrased as "No, not at any time". But we live in an era of post-truths and alternative facts.
My alternative fact is our next logo (after due consultation with someone I met once who swears he received a questionnaire from the MCC) will be a trailer tent being drawn by a unicorn. Who knew that unicorns could draw... exciting huh?
1 -
I don't like the name, logo or reason for its introduction. There was nothing wrong with what we had. We don't need to attract more members, we can't get bookings on some sites now, we certainly don't need more members booking the limited spaces.
3 -
Utter rubbish from CC, every one knew what the caravan club was for,
history gone, forgotten, written off, Camping Club did this years ago still the Camping Club,and this club will still be the Caravan Club, complete waste of OUR money, bet our idiot chairman dreamed this up, at the end of the day we are all campers and to write off the CC logo is plain stupid.
3
