The same Club, just better...
Comments
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What will you do when you renewal comes around? Dilemma.
Embrace change, it's that what all progressive businesses implore? The Club is making all the right noises in an effort to get with the times and attract a new generation of members.
Without sounding too blunt, and I apologise if this sounds personal, but pandering to the very long term established membership isn't going to be good for the long term prospects of the organistation. We're none of us immortal you know
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I don't recall any discussion on changing the clubs name ! and I don't really see the point, whats the difference between a motor Caravan and a towed Caravan, we are all caravaners and its the membership and the people who enjoy our pastime that are important not some silly name change. I would like to know who decided on this change and how this was approved without a membership survey, and also what will the cost of this unnecessary rebranding exercise be????.
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What will you do when you renewal comes around? Dilemma.
Embrace change, it's that what all progressive businesses implore? The Club is making all the right noises in an effort to get with the times and attract a new generation of members.
Without sounding too blunt, and I apologise if this sounds personal, but pandering to the very long term established membership isn't going to be good for the long term prospects of the organistation. We're none of us immortal you know
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I don't mind the name of the club being changed, but just remember it was originally for caravans. This must not change , we stayed at the bogner site last year ,and while booking in there was a lady !! ranting and raving at the warden complaining there was no hard standing for her, I hope this dos not become common place ( I have nothing against motorhome owners)
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On the website, where the FAQs are it says how important members feedback is to you. Obviously not important enough to ask all members about it - with modern technology and social media it is very easy to do just that. I don't feel that "our representatives on the committee" really represent the vast majority of members. I don't see the point in the name change, all motorcaravaners knew they were welcome. Are you pre-empting a strike from the Camping and Caravan Club which is shortly to announce that they will be becoming the Camping, Caravan and Motorhome club?
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Sorry the lady booking in had a motorhome
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Same happened at the CTC.... rebranded CyclingUK .... WITHOUT consulting the membership...... which is sad...
Many have left the CTC as a consequence, how many will leave the Caravan Club as a result... it's not the rebranding that is the issue (I hate the new name..just so you know) but the fact the membership never had a vote on it.....
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I personally cannot see what we all gain by this, but organisations like to put their stamp on things and in fairness, it will probably only cost about a million quid to change everything.
What I find strange is that I never seem to be included on these lists of people who are consulted; our council has similar consultations just like our politicians, but hey ho my luck in life.
Perhaps the C&MCC (see that's cost me 3 extra strokes) could have included a voting paper in the handbook and then we could have been modern and had a proper referendum.
So no more green organisation, just seeing red now.
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Thank You for challenging the status quo and seeking to set the Club up for the future.
I would encourage the Staff Team and Board Members to hold firm to the vision embodied in the new name and logo in the face of the usual culprits who moan about anything new!!
The name change and new logo are but signs of a new way of thinking at the Club and that has to be welcomed.
As a Club that has both generational and diversity challenges we need to set our face to the future and look at how we can communicate a vision and strategy that will address these issues and increase appeal across younger and ethnically diverse potential members.
Go on many sites and you will see a largely white, elderly group of campers. Yes we (I include myself in the above description) are the history of the Club BUT we need to move with the times and look forward or the Club will decline and die.
So I for one congratulate the Club for their forward thinking and vision and yes for challenging the status quo. Well done.
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The name & logo don't really matter to me, but what does matter is the amount of money it's all going to cost. A lot of sites are in urgent need of upgrade for different reasons, this money should have be spent doing this.
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When do we all get new stickers, I will have to rebrand my car and my caravan.
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A recent report came to conclusion that a company's biggest asset is its brand. Does anyone remember McVities changing to McV.? Probably not because it was a complete waste of money costing millions. I suggested some time ago that to reflect the membership,we should change the name to the Caravan and Dog Club, but was being facetious.
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Well, what a complete waste of money!
I don't see how there could have been any doubt in anyones mind that the Caravan Club represented both caravans and motorhomes.
The growing number of motorhomes on sites surely demonstrates this.
I wonder whether the Club will identify to it's Members just how much money is to be wasted on this totally unjustified rebranding.
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Call me 'scrooge' but any rebranding comes at enormous cost - changing everything from signage, all CC publications through to the site staff sweat-shirts, and of course even the designing of the logo usually costs unless it was an in-house brainwave? It will be interesting to see this highlighted in the club accounts next year. I would rather the money had been spent on sites and their facilities.
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This is GREAT news and reflects the true composition of the Club's membership. It has been very many years since it has exclusively been a Caravan club.
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It's done now and it's more inclusive, the major hurdle will be getting younger members on board. The COTY programme last year would have confirmed to the younger generation that the CMC is not for them, it probably put potential older members off too, the programme probably got good viewing figures for all the wrong reasons!
Let's hope the new "CMC" now upgrades it's image not just it's brand.
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The club may as well be named the caravan, motorhome and tenting club. The use of pup tents has now grown to the use of full tents. This is against the idea of the club being for caravans, though motorhomes are basically caravans with a motor and are acceptable, why a change of name is required seems unnecessary. More and more full size tents are being erected next to caravans even those with an awning. Don't get me going on the growth of the use of gazebo's
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i hope as part of this 'new club' those in web design and customer service are going to do something to address the terrible process for rebooking. Currently if you want to change your booking to another site, you have to cancel your first booking before you can book the new site. This can and often does mean you end up cancelling your original booking and the site you wanted to change to is no longer available, leaving you without a holiday at all. It is not difficult to allow you to make the new booking and when you get to checking it out for a message to ask if you want to cancel your original booking. I have raised this a number of times and been told they are looking into it. If there is money in the kitty for all this unnecessary rebranding then spend some employing a website designer who can deliver simple but much needed changes to make booking much easier. And whilst on that point why cant people reserve a hard standing or grass. Each site knows how many of each pitch it has so shouldn't be hard. Nothing worse than turning up in a motorhome to be told sorry the pitches that are left wont take the weight of a motorhome.
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If re branding is such a "positive?", why, even after going from clubs to private companies is the RAC & AA still useing the same names,
Because they are a known name with a good reputation,
So who is the Caravan and Motorhome club? are they a new outfit?
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The change of name and logo is a major event for members who have not been consulted ~ its disgusting to say the elected members have had a vote but not the whole membership.
I propose that the change is put to the membership via email and postal where necessary.as soon as possible
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Totally agree with AUDIOROB.
Haven’t the club changed the signage and logos for all the sites recently, and they are doing it again? So how much are the subs going up next year to pay for this?
Seems to be the ‘in thing’ at the moment, organisations spending member’s money to update their profile. Civil Service Motoring Association (CSMA) did it a while back. I’m yet to see any benefit as a member
I’m not against change but this sounds like change for the sake of change. If it isn’t broke………
An 'In-House' brainwave? Sounds like it.
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Oh I wish I wish that the time and money spent on this exercise had been put towards fixing its very poor website.
I suspect more members/prospective members will have ben put off by the state of the website than the fact that motorhome isn't in the name.
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