No wonder the Club has an image problem
Comments
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Even big business recognises that it has to consult its customers [members] and this takes time. I've done enough of these in the private and public sector to know they are a pain but the outcomes are usually beneficial.
The CC structure will delay decision making but should ensure sensible decisions are made and that everyone has the opportunity to have their say. The CC could look at what it consults on - important issues not every issue, set timetables for responses,
seek them in advance of decision making, and be less sensitive to adverse responses from a minority.0 -
I agree that customer feedback is beneficial to any company which retails goods and services. It does help decision making and future business planning.
BUT
The feedback has to represent the whole customer base.
Its the CC's method (structure) of obtaining that feedback which is holding that important decisions back.
To only consider the views of under well 10% of the conmpany's customer base, ( a legacy of the 1960s,) is a complete waste of time and effort.
The various amateur committees and councils etc , do NOT represent the CC's customer base. they merely represent the views of a very small off shoot of the CC's core business.
As I said previously those committees and councils, while being relevant in the mid 20th century and are totally irrelevant in the 21st century. the management of the CC would greatly benefit from disbanding them in preference to a highly skilled professional management team who would make decisions in real time and make the company much more efficient and profitable. As well as being able to introduce a feedback structure which would be relevant to 100% of their customer base.
K
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As I said previously those committees and councils, while being relevant in the mid 20th century and are totally irrelevant in the 21st century. the management of the CC would greatly benefit from disbanding them in preference to a highly skilled professional management team who would make decisions in real time and make the company much more efficient and profitable. As well as being able to introduce a feedback structure which would be relevant to 100% of their customer base.
K
Would that be the same sort of professional management that has run all the retail companies that have folded in recent years.
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K, but wouldn't that then be moving even further from the CC's core support?. The CC is often(on CT) accused of ignoring its members & being aloof, by dismantling a section of its membership & original support network won't this then alienate a further potentially
large amount of its membership?. Surely these committees don't control the CC, they only offer advice/suggestions.0 -
It's a matter of perception. The thread is entitled
No wonder the Club has an image problem.
By suggesting on this thread methods of correcting this image problem members are providing the very feedback that has been suggested.
Of course we will have as many different ideas as there are posters but they are all valid, as they are a person's considered opinion.
The company has to change it's image, that's for sure. "The flat earth society CC equivalent" will resist any suggestions of change, by whatever means it takes but that course of action is not good for the CC.
K
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It's a matter of perception. The thread is entitled
No wonder the Club has an image problem.
By suggesting on this thread methods of correcting this image problem members are providing the very feedback that has been suggested.
Of course we will have as many different ideas as there are posters but they are all valid, as they are a person's considered opinion.
The company has to change it's image, that's for sure. "The flat earth society CC equivalent" will resist any suggestions of change, by whatever means it takes but that course of action is not good for the CC.
K
Can't be much left, of that axe you keep grinding.
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It's a matter of perception. The thread is entitled
No wonder the Club has an image problem.
By suggesting on this thread methods of correcting this image problem members are providing the very feedback that has been suggested.
Of course we will have as many different ideas as there are posters but they are all valid, as they are a person's considered opinion.
The company has to change it's image, that's for sure. "The flat earth society CC equivalent" will resist any suggestions of change, by whatever means it takes but that course of action is not good for the CC.
K
K, the difference is-the flat Earth society's theories have been proved(operative word) as wrong. Your theory of disbanding organisations within the CC to move forward is just a theory-neither right nor wrong unproven basically. So those that suggest the
status quo cannot be shown to be akin to the flat Earth society until they are proved wrong! if they then continued to hold up the status quo as being the right way then & only then would the comparison be valid
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It's a matter of perception. The thread is entitled
No wonder the Club has an image problem.
By suggesting on this thread methods of correcting this image problem members are providing the very feedback that has been suggested.
Of course we will have as many different ideas as there are posters but they are all valid, as they are a person's considered opinion.
The company has to change it's image, that's for sure. "The flat earth society CC equivalent" will resist any suggestions of change, by whatever means it takes but that course of action is not good for the CC.
K
K, the difference is-the flat Earth society's theories have been proved(operative word) as wrong. Your theory of disbanding organisations within the CC to move forward is just a theory-neither right nor wrong unproven basically. So those that suggest the status quo cannot be shown to be akin to the flat Earth society until they are proved wrong! if they then continued to hold up the status quo as being the right way then & only then would the comparison be valid
Write your comments here...Best post of yours I've ever read R2B. ----You have proved that it is possible for 2 adults to hold different opinions without the usual personal insults normally associated with the usual five. Well Done !!!
If only those people could follow our example.
You are right that the organisation called the "Flat earth society" was formed after it was proved that they were wrong and indeed that the earth was round.
However for a few centuries before that people who suggested that the earth was not flat, were shunned and disbelieved, often persecuted by those who could bear to accept new ideas.
Acceptance of new ideas is what makes improvements in understanding.
Therefore there is nothing wrong in a company moving forward, and trying different, more efficient business models.
In the case of disposing with the amateur councils and committees and allowing the CC to be run efficiently by professionals,it would make absolutely no difference to the membership. As stated earlier, the retail of CC goods and services would continue as before, only much more efficiently.
As far as communication between the customer and head office is concerned, there is, nowadays, many real time options that were not available back in the 1960's.
I know as people get older they just don't like change. But is that a reason not to trial modern ideas put forward by forward thinking customers.
K
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K, I am all for modernisation, I am all for moving forward, I am all for the embracing of new technology. I personally also respect the traditions of the past. If these 'amateur councils & committees' were holding the CC back from being a super power in
the leisure industry I'd be 100% behind you. It just isn't, it may be(in some opinions) a throw back to a bygone age but if it hurts or holds back in no way I cannot see the abolition as a positive move. It may be viewed as quaint & even twee but they obviously
are a cog in an engine that continues to hum merrily. The demographic of the CC is across a wide range but does lean towards the mature end, it's those mature members that will surely relate to the traditional. If I can see proof they are a strain on the finances
I will reconsider my position. Currently I see no such proof.0 -
K, I am all for modernisation, I am all for moving forward, I am all for the embracing of new technology. I personally also respect the traditions of the past. If these 'amateur councils & committees' were holding the CC back from being a super power in
the leisure industry I'd be 100% behind you. It just isn't, it may be(in some opinions) a throw back to a bygone age but if it hurts or holds back in no way I cannot see the abolition as a positive move. It may be viewed as quaint & even twee but they obviously
are a cog in an engine that continues to hum merrily. The demographic of the CC is across a wide range but does lean towards the mature end, it's those mature members that will surely relate to the traditional. If I can see proof they are a strain on the finances
I will reconsider my position. Currently I see no such proof.Write your comments here...Thanks for your considered reply R2B -- Possibly the only way to prove it will work
is to trial the new Business model. -- I can see that being a challenge while the Demographic remains as it is, but as the old age members give up caravanning the traditionalist view of amateur committees will disappear along with them, allowing new ideas
to come to the fore.We will just have to wait and see.
K
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K, I am all for modernisation, I am all for moving forward, I am all for the embracing of new technology. I personally also respect the traditions of the past. If these 'amateur councils & committees' were holding the CC back from being a super power in
the leisure industry I'd be 100% behind you. It just isn't, it may be(in some opinions) a throw back to a bygone age but if it hurts or holds back in no way I cannot see the abolition as a positive move. It may be viewed as quaint & even twee but they obviously
are a cog in an engine that continues to hum merrily. The demographic of the CC is across a wide range but does lean towards the mature end, it's those mature members that will surely relate to the traditional. If I can see proof they are a strain on the finances
I will reconsider my position. Currently I see no such proof.Write your comments here...Thanks for your considered reply R2B -- Possibly the only way to prove it will work
is to trial the new Business model. -- I can see that being a challenge while the Demographic remains as it is, but as the old age members give up caravanning the traditionalist view of amateur committees will disappear along with them, allowing new ideas
to come to the fore.We will just have to wait and see.
K
+1
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K, I am all for modernisation, I am all for moving forward, I am all for the embracing of new technology. I personally also respect the traditions of the past. If these 'amateur councils & committees' were holding the CC back from being a super power in the leisure industry I'd be 100% behind you. It just isn't, it may be(in some opinions) a throw back to a bygone age but if it hurts or holds back in no way I cannot see the abolition as a positive move. It may be viewed as quaint & even twee but they obviously are a cog in an engine that continues to hum merrily. The demographic of the CC is across a wide range but does lean towards the mature end, it's those mature members that will surely relate to the traditional. If I can see proof they are a strain on the finances I will reconsider my position. Currently I see no such proof.
Write your comments here...Thanks for your considered reply R2B -- Possibly the only way to prove it will work is to trial the new Business model. -- I can see that being a challenge while the Demographic remains as it is, but as the old age members give up caravanning the traditionalist view of amateur committees will disappear along with them, allowing new ideas to come to the fore.
We will just have to wait and see.
K
The club is by no means perfect but I suspect the alternatives would be worse. A commercial company would certainly want to cut costs and with that often goes service and any savings may not benegit members but just go to investors. You only hzve to look at the AAand RAC and other orgznisations the have done this. In very few cases have the changes worked in favour of the customer.
If it works don't fix it might be overstating the position but it is pretty near the mark.
Becomming a commercial operation cannot be trialed, you either do it or do not. Once implemented it cannot be reversed.
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