Spooky, Coincidence or Sinister?

About a year ago I was given a wooden model construction kit of a gearbox but it has remained totally unopened until a couple of days ago. I started constructing the model with my grandson and we got part way through, ready for another session when he visits again.

The kit, which I must say is extremely well made with very clear instructions, is made by Ugear from Ukraine. Yesterday, on facebook and for the first time ever I saw a post from the Ugear Fan Club, followed by another later in the day. Today is a third post. I have never been on the Ugear website or asked any online questions about the kit.  Is it a coincidence, spooky or am I somehow being tracked having opened the box containing the kit?