The reality of dynamic pricing

ScreenName070D39CB0F
ScreenName070D39CB0F Forum Participant Posts: 6
edited February 2023 in UK Campsites & Touring #1

This policy grossly disadvantages, people who have caring responsibilities and cannot always book well in advance because they have to respond dynamically to issues that arise with caring responsibilities and available support. As far as I’m concerned, banding is the most logical and transparent way to decide your prices. I have just tried to book a site at Moreton-in-Marsh for a weekend in March and the price quoted is £46 per night for two people in a touring caravan. Is this the upper limit or is the sky’s the limit the policy in play? I very much want to find out how this price is justified. I imagine a lot of people will be doing a cost/benefit analysis of membership on the basis of this pricing - let’s hope it’s not adopted by other sites who might otherwise be beneficiaries of disgruntled CMC members 

 

Comments

  • Jamsdad
    Jamsdad Forum Participant Posts: 275
    edited February 2023 #2

    Its simple market economics really. High demand = high price, low demand= low price/big discount. Swings and roundabouts in my view.Upside is  reduced cost if you stay at low demand  periods.

  • Tinwheeler
    Tinwheeler Forum Participant Trusted Posts: 23,373
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    edited February 2023 #3

    In a nutshell, JD.


    There’s another thread HERE.

  • brue
    brue Forum Participant Posts: 21,176
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    edited February 2023 #4

    This does raise a point about the pricing structures and how they are decided, is there a basic pitch fee any more, how are things costed?

  • Tinwheeler
    Tinwheeler Forum Participant Trusted Posts: 23,373
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    edited February 2023 #5

    Ours is not to reason why, Brue. Ours is but to pay up or go elsewhere👍🏻

  • biggsy
    biggsy Club Member Posts: 54
    edited February 2023 #6

    The whole system now seems your a customer and not a club member .I know this has been said before about pricing but one week identical dates ,Sandringham caravan and motor home club is approximately  £100 more than the camping and caravan club.

  • Randomcamper
    Randomcamper Club Member Posts: 1,062
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    edited February 2023 #7

    With the changes to the booking system, deposits, dynamic pricing etc the club to my mind is just another leisure travel/campsite operator....

    Sadly, moans & groans on here aren't going to change that ......

    Just decide if a site and the price being offered suit you and if they don't, give it a miss.....

  • wedgy
    wedgy Club Member Posts: 429
    edited February 2023 #8

    It IS a Club - and as such should produce a break even Budget for the next 2 financial years to allow current market fluctuations to reduce and not to react like a utility company. 

  • Tinwheeler
    Tinwheeler Forum Participant Trusted Posts: 23,373
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    edited February 2023 #9

    …..but the utility and other price rises affect CAMC. A break even budget would mean there'd be no surplus to refurbish or repair sites and facilities. I can already hear the complaints..😆

  • Cornersteady
    Cornersteady Club Member Posts: 14,632
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    edited February 2023 #10

    The problem with a two year forecast is that it is impossible to predict what energy prices will be over such a longish time span? Two years ago would anyone have predicted what would happen to prices?

  • wedgy
    wedgy Club Member Posts: 429
    edited February 2023 #11

    2 year break even and a pause on refurb program to benefit the membership in the short term. All forcasts predict utilities prices will fall significantly even by summer 2023.

  • Tinwheeler
    Tinwheeler Forum Participant Trusted Posts: 23,373
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    edited February 2023 #12

    Ah well, best put your idea to CAMC.

    Prices can, of course, easily be adjusted downwards if the prediction proves accurate.

  • DavidKlyne
    DavidKlyne Club Member Posts: 14,096
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    edited February 2023 #13

    How would pausing the refurbishment of sites benefit members? From what you say I imagine you are suggesting that the money spent should be used to subsidise current site prices? I don't think that is going to happen and it would only mean prices would rise even more in the future. It's also probable that most of this year's refurbishment have signed contracts which would be messy to get out of and cost the Club to get out of them?

    David

  • flatcoat
    flatcoat Forum Participant Posts: 1,571
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    edited February 2023 #14

    Building costs are not falling and continue to rise. There Will be significant costs incurred from delaying these programmes. And commercial energy costs are not necessary the same as domestic. 

    However the fallacy the club is a club needs demolishing - pun intended. If ‘members’ want the business to be run as a club I am sure they will also be happy to accept their legal share of liabilities and financial losses. That doesn’t mean I agree with dynamic pricing - I don’t but the answer is in my own hands, I can take my business elsewhere as can anyone else. Membership and use of club sites isn’t yet a mandatory legal requirement of caravan ownership, in spite of what some on this forum seem to convey. 

  • wedgy
    wedgy Club Member Posts: 429
    edited February 2023 #15

    I appreciate all the opposing opinions however having just read a post elsewhere which proves that in the next 12 month  the like for like cost of a 5 day booking at RTP York will increase by 27 % I am afraid that I find the increase excessive. Break even doesn't have to involve cancelling of contracted works just a moderation of the business ethics currently at play IMO

  • brue
    brue Forum Participant Posts: 21,176
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    edited February 2023 #16

    The present energy price cap ends soon with an announcement tomorrow so we'll have to see what happens next. Difficult to predict things at the moment but there is a trickle down effect for everyone.

  • wedgy
    wedgy Club Member Posts: 429
    edited February 2023 #17

    Ah well, best put your idea to CAMC.

    It would only be met with prevarication 

  • Tinwheeler
    Tinwheeler Forum Participant Trusted Posts: 23,373
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    edited February 2023 #18

    That would be because they know it's not feasible.

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