Bookings

Steven, here is a link to the videos explaining about the new booking system

https://www.caravanclub.co.uk/booking-experience/

Scroll down and have a watch, or read. It works best if you have an idea of which Club Site you want to use.

Dont forget, a number of the Club’s Sites are now closed for the season. 

I think the club has far too many members for the number of pitches it has available

People have never been able to book multiple sites and then choose which one they want closer to the date so that is a myth, also I think the number of no shows has always been low it is just an excuse the club has used to justify changing the booking system and taking deposits

The new booking system is easy to use but availability is still an issue due to over subscription 

The price increases have become unrealistic most sites are now over £25.00 per night even in the low season and many are £40.00 in high season 

Shame as the sites have always been nice but the club has outpriced us and we have decided not to renew this year 

There cannot be a myth about something that is known to be impossible. Instead, the "myth", in this case, is the belief, widely held, that people were booking sites well ahead, willy-nilly, with the intention that they might, or might not, take them up, resulting in many late cancellations (or, worse, no-shows) and the difficulty some members had in getting bookings - as the OP has suggested. 

Nor is it about no-shows. I agree that these numbers will be low - though they undoubtedly exist. The problem is people who cancel late, but, usually, before the old 72-hour deadline. Possibly when you referred to no-shows, you meant late cancellations as well. Do you really think these were low also? I seriously doubt it - though, of course, that depends on how you define "low". 

I don't know how extensive these kinds of issues were for the club, but common sense tells us it must go on when the booking conditions were so relaxed. I certainly do not think it can be labelled as a myth. Indeed, people annoyed at the new regime have often and openly referred to the former, relaxed conditions that enabled them to easily cancel late in the day. It might be for very good reasons, but that doesn't change the impact on the club. That is why the club has changed the booking conditions and to claim that these are excuses for change is, in my view, unfair. 

I have not heard the proposition that there are too many members for the pitches available before. Possibly in the summer season it has some truth. Paradoxically, of course, if it is true, then it goes some way towards explaining why site fees are high. The club seems to have little trouble selling the pitches, so people like the product. If too many people are chasing too few pitches, prices inevitably rise. You can argue that pricing decisions are in the gift of the club, rather than merely the forces of supply and demand, but no business is going to ignore these pressures. The problem, as with any business, is that increasing supply requires big hikes in costs and that has to be recovered. Lowering prices only exacerbates the problem of finding a booking and it prevents any chance of solving the problem by increasing supply.

I fear your post provides your own answer. You cannot solve your opening problem, if problem it is, without substantial resources; in turn, that means maintaining a price level that is reacting properly to demand and supply.