Club re-branding

Monthly figures will likely be available for the board, so yes, immediate impact will have been noted.

Over the last couple of years, the NCC have made big news about  sales of new leisure vehicles which have been on the rise, in particular, the sales of motorhomes.

The last financial statement for the C&CC shows a rise of overall revenue of approx £2M and the financial statement for this club, a drop of almost £1M

This club had to do something and by analysis, they sought to appeal to the growing motorhome ownership. 

The growth that the C&CC have experienced despite not including the word ‘motorhome’ in their name, would not lead them to consider rebranding would it? When a business (or club/membership organisation, whatever you want to call it) are doing well and experiencing good growth, why would you spend to change the model?

The C&CC for example, did other things differently. Such as, for example, forward booking by 12 months. This Club have noted this too, and changes were made to compete.

Apologies to the Colonel-

Historically the C&CC have been far more open to all forms of 'camping', not so the CC as it was in my opinion. In fact many in the past were somewhat derogatory in their view that the club was rather a stuffy lot of caravaners. Things  change and clearly there was a need to become far more inclusive in the evolving leisure market. We now are witnessing increasing numbers of campervans, motorhomes and other RVs visiting sites which in turn are gearing themselves up to welcoming them.  I'm sure the change in both site facilities and possibly 'attraction' for these new members is much down to the rebrand.

I can't find the membership figures that Corners quotes, for 2017 the income from subscriptions looks slightly down. Has there been an upsurge in 2018?

I didn’t want to quote the warden at Black Knowl, because at the time (3 weeks ago) when he told me membership had increased by 40% since the rebrand, I was a little sceptical.

Anyway, his words... a 40% membership increase for the Club since the rebrand, most of which are motorhomers.

We were told by the site manager at Sandringham ccc that they had had less staying this year than last,that was last month

I was reading an article in a magazine that they think some of the reasons that people are going for motor caravans is 

1 they can be leased as cars are?

2 some who are nervous of towing 

3 the availability of useing part of pension pots

4 the problems in some areas of storage for caravans 

When at a local to here dealers yesterday they said that despite more sales of motor caravans,the caravan sales are still very bouyant

I also think that towcars has something to do with it.

If you want a large caravan, you need a large towcar. A growing number don’t want to run a large car for the remainder of their motoring away from towing. 

The option to own and run a small economical car for everyday life and have a decent size motorhome for 3-4000 miles a year of touring, for many, is more appealing than owning and running a large 4x4 which is necessary for pulling the big caravan on occasion.

JLR, three day week... the desire for large cars is waining 

My general theory JayEss is that you can't charge people the same amount for an area of mud or a manicured area of gravel. This is where the club is so idiosyncratic that it will continue to push potential site users away. Only the diehards will continue to accept this regimented approach of accepting inferior pitches for the same price.