Club Magazine
I find the Club Magazine beyond lightweight and not focussing on its core readers( I do realise that the oldies( I am one) will exit the club sooner rather than later) and the Club will focus on the youngsters in total which they appear to be trying hard to do now. Come on Club put some good content in the magazine that needs more than an attention span of a goldfish. Nowadays I can flip through the magazine in 10 minutes trying to find something of interest.
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I do like a read of the club mag but it does take me 11mins so I must be finding something you are missing😂😂.
joking apart I do like the club mag,perhaps I need to broaden my horizons 😉
Brian & Jo
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I don't class myself as an oldie but I find the magazine has dumbed down a lot from when I first joined the club. I used to read it but it goes straight to recycling now.
If they are focusing on younger members it would probably help if they put a few metric measurements into the reviews instead of converting them all to imperial.
Oh and perhaps fewer adverts for funeral plans, joint supplements and walk in baths?
However I doubt anyone joins for a magazine.
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I used to read the magazine from cover to cover. Now I skim through but rarely read anything. Seems very dumbed down to me. Little in the way of real interesting articles, reviews that really tell us nothing, decor nice 😉 and seem to be aimed at the high end prices. Tips and help very basic. I love letters in publications but even these disappoint.
Bit like EasyT unwrap, but flick through, before recycling.
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Whilst I appreciate that we don't directly subscribe to the Club magazine I wonder if this makes a difference to the content. I subscribe to MMM which is a commercial magazine about motorhoming and I usually find many things of interest in it every month. I wouldn't subscribe directly to the Clubs magazine. Having said that I usually find something of interest in most issues. The trouble with magazine content is that one mans meat is another mans poison so probably unlikely to please everyone all the time. Like a lot of people I find a lot of the content a bit lightweight, especially the reviews. On the other hand I find the features that talk to CL owners and their customers quite interesting.
David
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Before I stopped reading it altogether, quite a few years back, I did open it for the letters but then these seemed fewer and of less interest. It is a long time since I even flicked through it.
Not been the same though since Enroute disappeared.
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Getting ready for the new breed of tourer explorer? Dumb down everything below what would interest an eight year old.
Whoever it is that sells the advertising space must be the best in the industry.
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My big beef with The Club mag' is the adverts. The June mag has 140 pages, incl cover pages. There are 70 advert pages, incl 17 classified ads at the back. That is exactly 50%. All making money for The Club!
C'mon club, you need to pull your finger out and focus on making the mag better with more relevant content. Link this with the regular increases to annual subs. I am not sure we are getting vfm.
The stats covering the massive increases in caravan and motorhome production speak for themselves, but the stats on more sites to house this increase of camping units are lacking.
How about The Club estates lead writing an article in the mag on the problems of adding new sites and why we have so many areas of the country where there are no sites at all.
BillC
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Persuading bigger advertisers to take a slot in the mag is probably no easy task. The ones mostly likely to gain are the small ads for sites, equipment etc. After that the articles writers vary quite a bit don't they? I don't read the cookery page at all, would rather have more details about visits to sites and sights....difficult to gauge what so many different readers would like to see and read? I do the crossword, that's my only instinct, turning to the crossword page!
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Is an 'online' Magazine the way forward ?
Most of the 'younger' generation are glued to their devices and rarely, if ever, pick up a book, magazine or newspaper.
The savings to the Rain forests, environment and transport by not producing and printing the Club magazine would also be a bonus to us all.
Just a thought.
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the adverts (well those from the likes of Bailey, Swift, AS, Lunar etc) are the very things that stop the 'tests' of any of their products being in the least 'objective'...
i don't think I've ever seen as watered down 'MH tests' as in the two club mags....total waste of time....
i was at a nearby dealers last year and a salesman told me a 'journalist' had taken out a van to 'test'....I think it went out for 10 mins (to pick up his lunch?...) and then stayed in the far end of the forecourt for another 20 (to eat it?.....)......and that was it....
even mags like MMM have about half their pages as adverts....but at least the tests are 4-7 pages long and fairly objective, not 4/5 tiny paragraphs telling us how nice this season's 'wood' trim is....
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