Were the CMC telling little porkies perhaps..

Kennine
Kennine Forum Participant Posts: 3,472
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edited February 2018 in Club Membership #1

A while ago the CC ( CMC ) were advertising as part of their membership package, a monthly magazine which they said was worth £ 4.00 a month to members.

Reading the following CMC webpage it appears that the magazine's selling price is £1.50 per month. 

See :- https://www.caravanclub.co.uk/club-shop/magazines/

Stranger than fiction perhaps or just advertising license.

surprised

Comments

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited February 2018 #2

     'a while ago' 

    until we know what you mean by that K it is difficult to make any comment? Perhaps you could give some help when this was? Your link is simply to June 2016? Was your 'a while ago' before this? Also where it was stated? 

  • Oneputt
    Oneputt Club Member Posts: 9,144 ✭✭✭
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    edited February 2018 #3

    Were they - I don’t know but no doubt you will let us know in your oh so subtle way

  • huskydog
    huskydog Club Member Posts: 5,460 ✭✭✭✭✭
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    edited February 2018 #4

    What something is worth and what it's sold for is too different things 

  • SteveL
    SteveL Club Member Posts: 12,302 ✭✭✭
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    edited February 2018 #5

    It is £4 if that's all you buy, as there is £2.50 per order postage to add on. However, if ordering other stuff a physical copy is less than an electronic one on the app, which retails at £2.99 for non members, how ever many you want.

  • Vicmallows
    Vicmallows Forum Participant Posts: 580
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    edited February 2018 #6

    There speaks a retailersmile

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited February 2018 #7

    so (even if true) do you think people signed up for club membership because they were going to get a £4 magazine? That was the decider?

  • JollyKernow
    JollyKernow Forum Participant Posts: 2,629
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    edited February 2018 #8

    And your point is?

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited February 2018 #9

    we might find out but then pigs (or seagulls) might fly wink

  • Helen Aaron
    Helen Aaron Forum Participant Posts: 98
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    edited March 2018 #10

    Hi all

    Our Club magazine is priced at £1.50 (+ £2.50 for post and packaging on total order) and as far as I can remember this has always been the cost.

    A Magazine only subscription to the Club costs £29 and is available to previous Members who have at least 1 year's continuous Membership.

    They are the facts but obviously we know the magazine divides opinion! 

    Enjoy your day people!

    Helen

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited March 2018 #11

    But then all companies sell surplus ,back copies of monthly magazines off cheapwink

  • Kennine
    Kennine Forum Participant Posts: 3,472
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    edited March 2018 #12

    Thanks Helen. You have explained how the Monthly magazine has been calculated by the CMC to be worth worth £4.00 to each member. 

    The mag it'self is only worth £1.50 ------- the majority of what the member pays --- £ 2.50 goes on postage. 

    So members are paying 12 x £2.50 equalling £ 30.00 just for the distribution. This is much more than half the Annual membership renewal. and amounts to a staggering amount when taken over the combined membership..

    Would it not be better to use all that money to update CMC's campsites and purchase new ones.?. or even reduce the site night costs ?.  

    The magazine could easily be issued on-line, over all IT platforms and save the CMC from all that questionable distribution expense. 

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited March 2018 #13

    Have you found out if your clubs mags are of similar priceswink

  • Wherenext
    Wherenext Club Member Posts: 10,599 ✭✭✭
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    edited March 2018 #14

    I happen to think K makes a valid point, regardless of whether he's a member or not. I was thinking the same when I read the clubs official reply.

    Maybe, or maybe not, he was making mischief with his opening post but that is irrelevant if the answer is that the club pay £2.50 to post this rag out. Maybe they only pay that for non members and hopefully negotiate better rates for the bulk posting to members but once again we are left guessing.

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited March 2018 #15

    isn't the postage price for back issues not perhaps the cost of those sent to members? 

  • Wherenext
    Wherenext Club Member Posts: 10,599 ✭✭✭
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    edited March 2018 #16

    One would hope so but who would want back issues???

    We may never know what the true cost is of posting new issues to members.

  • nelliethehooker
    nelliethehooker Club Member Posts: 13,636
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    edited March 2018 #17

    Surely a posting price is the same for each copy regardless of whether it's a back copy or the current one. What a waste of money!!

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited March 2018 #18

    well I've bought subscriptions to magazines before but buying a back issue always costed more.  

  • Wherenext
    Wherenext Club Member Posts: 10,599 ✭✭✭
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    edited March 2018 #19

    Yes but the Postal service don't know that it's a back issue. They couldn't care less. They go off weight so unless your back issue had a lot more pages it wouldn't affect the price.

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited March 2018 #20

    then why do back issues generally cost more? It doesn't always  go off weight, there could be a discount for large numbers?  It could be that the club (or whoever) has got a special bulk rate on the postage on the first bulk 'sending out' then individual copies go back to the full rate? 

  • EasyT
    EasyT Forum Participant Posts: 16,194
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    edited March 2018 #21

    If you mean that the posting cost is a waste of money for CC then I suspect not given advertising revenue. 

  • Cornersteady
    Cornersteady Club Member Posts: 14,426 ✭✭✭
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    edited March 2018 #22

    again, I can't actually remember when but I think the magazine pays for itself?

  • Wherenext
    Wherenext Club Member Posts: 10,599 ✭✭✭
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    edited March 2018 #23

    I did actually say that further up Corners. My point was the postal service would still charge the same for a back issue if it weighed the same as a new issue. The mere fact that it's a back issue is irrelevant to the post office. OK, then they could give  discount either for members or certain numbers posted. That's up to the two parties to agree. 

    Anyway we're drifting into the pedantic stage and I think we're just clogging up this thread on a small point.

    Main point that if it does cost £2.50 per magazine to send out then it does seem expensive when posting to thousands of members.

  • EasyT
    EasyT Forum Participant Posts: 16,194
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    edited March 2018 #24

    Local free papers seem to make a profit from advertisement. Advertisers on Club magazines have a well targeted audience and (when last I looked) there were plenty of adds - but that was admittedly some time ago

  • JVB66
    JVB66 Forum Participant Posts: 22,892
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    edited March 2018 #25

    The Metro free paper must be doing well as it can be picked up at railway stns on buses and even our local hospital