2016 Performance Review
Comments
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You are correct, of course John. However, if the number was significant I'm sure it would have been mentioned, or it is more likely that numbers just may be misleading. The chairman did comment on good membership retention, but when folk do not renew with the Club it could be for a variety of reasons (including giving up caravanning/motorhoming being no longer able to do it and sadly, if members die, or even buy a static caravan and have no further need to be a Club member). There may be no way of accurately distinguishing between 'genuine reasons for leaving' and those that may be disgruntled.
Hope this helps.
David
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I presume you could calculate the real numbers from the amount taken in membership fees for any particular year. I think this was quoted somewhere. I'm not going to rush for my calculator but it would have been more informative if clear figures were quoted at the AGM.
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Typical use of Satistics, says nothing. AsDavid said there must be a significant number giving up due to age etc each year. You only have to look at membership on sites and see we are mostly Old F.... Stats.stats and damn lies says it all.
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The invitation to become a member on the C&CC joining page is very welcoming in contrast to that on the CAMC site which just offers £12 a night saving by becoming a member, no real invite to join.
The attraction, at least initially, is more like the diference in subscription! I wonder how many dig a bit deeper before coming to a decission. Not many I suspect. So the first thing they see on the Club pages is a difference in favour of the C&CC of £11p.a. Digging a bit deeper they may notice there isn't much difference in what is offered either unless you own a tent.
peedee
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I think the reason 2011 is mentioned is that until 2016, 2011 was the year with the highest number of family memberships. 2016 surpassed the 2011 figure. I think 2012 to 2015 saw a slight drop in membership which recovered in 2016, but as I said in my post above, the reason for that drop (and also the reason for the increase) is likely to be a variety of, probably unknown reasons. Statistics can be misleading, so perhaps we are saying the chairman would have been better off not quoting any numbers at all!
David
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David, if the numbers not renewing membership were significant it could be a very good reason for the chairman not to mention it. How can numbers be misleading? They are facts. X number joined and Y number not renewed = net membership number. What is "Good membership retention" as quoted by the chairman? The phrase is very subjective. I might think good is 99% where others think that 66% is good. The statement means nothing.
As for reasons for leaving the club it doesn't matter what they are. If members have left they have left. Similarly if new members have joined it doesn't matter what their reason for joining was. They are now just a number.
So, unfortunately your 'explanation' doesn't help anyone in deciding whether membership on a year to year basis is up, down or static. Only facts (actual numbers) can tell us this.
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Logic suggests, That if the following statements are true.
1 The retention rates have increased
2 The number of families joining has increased.
Then the total membership has increased.
But why on earth can’t there just be a statement that says that there are X primary members, and Y associate members. Families are a bit irrelevant because it is one primary member one vote. Or full access to this website.
The abillity to communicate in any meaningful way is so poor I can only assume it is a deliberate policy.
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I think sometimes the Club's method of communication seems to illustrate a disconnect between what members actually want to know and Media Hype. There seems to be a need to dress everything up as some sort of Infographic which says somethings but does not illustrate the story in a clear and easy to understand way. I would have thought the AGM notes needed to be much clearer than they are and why a simple line just saying there was a 25000 increase in net membership over 2015 taking the total membership to 350000 meaning that we now have 1000000 family members?
David
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. Statistics -- All hype and no substance. The truth is that the CMC suffers from an image of being a load of curtain twitching, grumpy old wrinklies, so set in their ways that nothing will ever improve, therefore there is nothing to attract the young or families.
The C&CC is the organisation better suited to out going younger people and families. hence the huge improvement in their membership.
K
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I am sure they do on the 40 club sites out of well over 200. About less than 20% while the CCC welcomes tents on most if not all of its sites, so if you were a tent camper which club would you join?
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