2016 Performance Review
Just read through the 2016 Performance review as published in this months magazine. I have a couple of questions.
1. Great play is made that membership retention has improved (marginally). Yet I cannot,see anywhere in the article what the current membership number is and what is the year to year trend? As a membership organisation surely this is a relevant figure.
2. Regarding the name change. The following statement is made. The Club recognises that a minority of members do not agree with the change. What are the facts and research that justify and confirm this statement? Do you actually have any idea if it's a minority, majority or 50/50?
Comments
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Unfortunately we will never know as our 'club' will never answer difficult questions
.I haven't got the club mag with me but I memory serves I think they gave an amount of money for membership so as a rough guide you could decide that number by the membership fee.
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1. Great play is made that membership retention has improved (marginally). Yet I cannot,see anywhere in the article what the current membership number is and what is the year to year trend? As a membership organisation surely this is a relevant figure.
On the Clubs website it claims that back in 1985 it had 250,000 members,
https://www.caravanclub.co.uk/about-us/our-history/
Wikipedia says it now has a million members...
https://en.wikipedia.org/wiki/Caravan_and_Motorhome_Club
But I doubt if that is correct, I seem to remember reading somewhere recently that it had 360,000 members, which seems more likely based on the 1985 figure...??
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The million members will include joint and family members.
We'll never know.
At least they recognise that a minority of members are unhappy with the change Boff. If you remember the statements around COTY it would have appeared that everyone thought it was great. If they are actually referring to members disagreeing with the club's decision I'd be prepared to bet that it's a very significant minority.
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Perhaps there is a reluctance to talk about actual membership numbers for two reasons. A) the C&CC seems to be growing at exponential rate which the CMC can't actually match or
The prospect of attracting new members because of the name change has not materialised. I would not want to suggest the name change was a mistake as I don't think it was but the benefits might be slower to appear.David
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The point is a report about a membership organisation without, revealing the number is well pointless. I don't want to resort to Wikipedia or guess work or maths to tell me the number members. I want it included in the report it's fundamental.
As for the objectors to the rebranding. I have no idea what percentage actually is. I suspect, neither do the club.
Rather like the reliabilty report, yet another report that seeks to present a Panglossian view of the world. A report designed to obscure not to inform. The most damming fact is I am sure that no one in the least bit surprised.
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I can give you the following statistics that were reported at the AGM.
51,000 new households have been recruited since 2011. Between 2015 and 2016 the Club saw a 7.5% increase in the number of households joining the Club making a total of over 350,000 households. I believe this is the highest it has been.
I don't think anyone really has a clear idea how many members agree of disagree with the name change, but I understand why the Club has done it. I suspect that the vast majority of members don't care one way or the other - certainly my friends who are members haven't even mentioned it. From what people tell me, since the name change there has been an increase in Motorhomer membership, many new motorhomers not even realising that they could join. No doubt statistics at next years AGM will reflect the change in membership in 2017.
Hope this helps..... written very quickly sitting in the Outpatients department of George Eliot Hospital - my 3rd home, after the house and the caravan. 😀
David
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Having just read through the AGM. I note that speeding on site was mentioned from the floor. Also EHU for EV/hybrid vehicles, objection to extra payments from someone who probably doesn't know how little they draw compared to some appliances already in use!
Pollution factors and the future demise of diesel was not adequately debated. The number of caravans being manufactured appears to be going down.
Cl owners asking for more representation and better access to the web site to improve their situation.
Some interesting points in "any other business."
No change in the leadership.
Plenty to read!
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Brue
Thanks for posting the link, as you say it does make for interesting reading. I did note the very poor attendance by ordinary members at the meeting, 56 joint members, so essentially 28 or so memberships? Whilst it's not everyone's idea of fun it could mean a very few people could over influence Club thinking?
David
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I should also have said thank you to DSB ( David) as your post prompted me to search for the AGM update.
And by way of an apology after Halloween finishes you will have to put up with my pile of pumpkins due to the profile pic section failing to work.
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Firstly thank you posting the link interesting reading.
But (sorry 😀)
I don’t agree with your comments about the amount of electricity an electric car would take to charge. Addmitdly an Outlander PHEV has a battery of only 9kwh but assuming a cost of 15p a unit is still going to cost an additional £1.50 ish to charge. Nissan Leaf seemed to have a capacities of 24 or 30kWh so that could be an additional £4.50 cost If you are paying £20 per night site fees this is not negligible and I don’t think a Nissan Leaf is a viable tow car
I also don’t personally think that the club AGM is the forum to raise the issue of the future or otherwise of Diesel vehicle. Actually I agree with your sentiments about the future of both Diesel and the likely emergence of electric cars. Just don’t think that they should be charged for free on site.
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I'm almost certain that the subject of electric/hybrid vehicles and charging on sites will be discussed again in some arena - that was the feeling I got at the meeting.
It looks like the long term future of diesel cars is not good, but I think this could very well tie in with advances in technology with regard to 'greener' vehicles. Consideration will need to be given to this, especially in relation to heavy goods vehicles and presumably advances in technology will enable production of vehicles suitable for towing recreational vehicles. An ongoing discussion, I think, on CT threads and elsewhere?
David
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Next year the AGM is at York Racecourse. Perhaps by changing the venue occasionally it will give others from around the country the opportunity to attend. There will also be a rally on at the racecourse at the same time and the two York CAMC sites might make it an attraction for others to attend.
David
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David
If you recall the AGM was always held in London at the QE2 Centre in Westminster. Having been to that Government building many,many times for work related events I was always surprised by the choice of location as it must have been very expensive. I am glad they have started to hold the AGM in different locations and would have been quite keen to have attended the most recent AGM but my eldest son is moving to MK and that has taken up a lot of our time recently. York would be a bit too far for us just for the day. Birmingham was ideal, as it would be for you!
David
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I always found the QE2 Conference Centre in London quite a souless building, personally. It'll certainly be more difficult for me to get to York, but lime you, I think it's a good idea to vary where the AGM is. I'll try and make it to York, but it will be a long journey there and back in a day, unless I can get a Sunday off.
David
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Was there any mention of the execrable state of the Club's IT function?
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"51,000 new households have been recruited since 2011. Between 2015 and 2016 the Club saw a 7.5% increase in the number of households joining the Club making a total of over 350,000 households. I believe this is the highest it has been."
The above only tells us how many households have joined, it doesn't tell us how many have left which could be a significant number.
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To me the quote from the club AGM, that is in bold, tells us nothing. Gives meaningless figures. Why are they quoting the rise since 2011? What was the number of households members in 2011? Why give an percentage increase for 2015 to 2016 but not give a base figure? As you state no non renewals mentioned. Certainly no transpancy in the figures. It appears to me to be one of those meaningless management speak statements ☺. All words are in English but strung together make little sense 😉. Maybe there is much that its preferred not to disclose??
The invitation to become a member on the C&CC joining page is very welcoming in contrast to that on the CAMC site which just offers £12 a night saving by becoming a member, no real invite to join.
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