Found it!

Extugger

Yep, on a recent visit to Germany, came across this sign, which was obviously used as the Clubs' inspiration for the new logo!

It is actually a very nice bakers and the designers must have spent some time in there, inverting and 'tweaking' it, but at least I know where they got their inspiration from (well it's just as close as the Walls ice cream one!)

 

Onwards and Upwards