Does advertising sway you?
with all the choice of products to buy ,does the amount of Money that manufacturers spend on advertising that product persuade you to buy it?
how do you decide on a product to buy, is it cost ,quality ,because your parents always bought it or loyalty to a brand
Comments
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I think that very little advertising actually works. Mostly it's just there in order to give advertising companies an income.
If a product is new or innovative, it might help initial sales. But very often the adverts are so annoying that they actually put me off buying the product.
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Advertising a new product, say a new cereal, may result in me giving it a try but if I don't want the product then no amount of advertising will make me buy it.
Advertising a very well known and trusted product for example Cadburys Dairy Milk, is also a waste of money. We do buy CDM because we have always enjoyed it not because we saw it advertised on TV
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Advertising only works for me if it is either promoting a new product that I can compare to my existing one or if it offering a sale or special offer for something like energy supply or broadband and then only if it is near to the expiry of my current contract.
In other words I have to be already on the look out for information on that product otherwise all other adverts pass me by.Even if I'm interested I won't take their word for it and automatically look for the small print being the cynic that I am.
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an advert will bring a product to my attention but I usually then do my homework and research it to see what is is like, this usually applies to cars and caravans, home appliances. Other products I buy are based on the trust built up on previous purchases,
ie Canon cameras and Berghaus0 -
No.And I/we won't watch live commercial tv always recording and fast forwarding the breaks
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I have to admit that adverts do effect my buying habits, though not in the way the manufacturers would hope. Some ads. have a perverse effect guaranteeing that I'll never buy the product or service. The best the manufacturer can hope for is that I ignore
them totally, when I might buy a good product if I need it. The OH says I'm an awkward old b****r anyway and I wear the title with pride.0 -
Agreed, WB. Nothing on earth will ever make me buy a GTech product.
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It worked on me only yesterday, I was going to buy a few cases of Beer, watching the Euros I noticed an advert, fancied it & bought a few cases of the advertised brand
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so yes it worked with me.0 -
You also have to factor in the amount a manufacturer will pay for advertising a product ,an example being a few weeks ago Pedigree spent £6 million on a 6 week campaign advertising dog treats , if they can spend that amount then the product is overpriced,
and if they dropped the price then maybe more people would by the product0 -
Agree fully husky , they also think they can show a half naked man and we will buy whatever they are selling , and do they really believe by showing half naked females we and the men rush out to buy .....I don't think we do find the way they advertise is
sometimes insulting our intelligence,0 -
Yes of course it does, sometimes even if you don't realise it. An idea is planted. Then when you decide what you want to buy is it truely a rational decision. I am not talking about the big ticket items here, which we tend to research, but the small, every
day, low cost items that we don't give a lot of thought to.0 -
Not in the least, I can honestly say
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Subliminal advertising has a lot to answer for
. . . .I think
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I wouldn't use Moneysupermarket if it was the last company on earth although we once bought a 'Nightfire Red' Rover.
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Cillit Bang, anyone....?
and the client is gone.
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I go as far as switching off completely when Money Supermarket ads start.
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Some of you are obviously very strong-willed and can resist, but believe me, advertising works. Businesses would not spend money on advertising if there wasn't a positive result. Our son writes adverts for an agency and he wouldn't make a living if the adverts
didn't increase revenue for the advertiser.Having said that, his parents hate television adverts. We always record any programmes we want on commercial channels and cut out the advertising when we watch.. Don't know where he gets his passion from! Certainly not from us.
David
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My favourite word to a sales rep is "No thank you". Works everytime. Its got to be an exceptional sales rep who can sell me anything. Also, I'm in need of wanting the product at that time, so basically, for the sales rep, he's got to be in the right place
at the right time. However, if a sales rep, no matter how good he may be, if he's pushing me, then I just walk away and go somewhere
else0 -
We always mute the advert break and then watch in horror at puerile advertising aimed at adults (after 9pm watershed). So no - advertising doesn't influence us - well not in the way they would like!
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Some are very clever and do have appeal. I'm beginning to wonder whether meerkats have run out of cuteness quotient.
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some adverts have become famous in their own right and remembered for a long time? the martini adverts, Shake and vac, the smash adverts...
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