June's magazine
Don't know if this has been covered elsewhere as I do not have a couple of hours spare to read through all the various areas.
Page 52 and Harvey Alexander, Director Of Marketing, states that the new website was launched at the end of 2016 to make it easier for members to find wha they are looking for - he must have a different version than me.
The whole page is sound bites at their worst.
Comments
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According to Harvey the rebrand has already resulted in an increase in membership and members using sites. This follows 2016, without the rebrand, being a great year with increased site usage during both the first and last quarters.
Funnily, I have found it much easier this year to book sites like Southport including weekends🤔
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I tried downloading it but kept getting the message that it's not available yet.
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It does seem to be available for members, just not if you want to buy it as a non member. I just got a banner saying this mag is not available to purchase, but on entering my login details it started downloading. However, on club wifi I would not bother, it is not going anywhere. I think a typical mag is about 300MB, so based on the speed here at Cirencester would take at least half an hour. As I am not about to use 300MB of my phone contract data, I will wait till we get home.
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As you say ET there could be any number of reasons for the increase. To attribute it directly to the rebrand without any further research would be silly. In our personal case, we are actually using them less this year, as we have taken one of our tours in France.
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I was sorry to read the poor quality of the new web site launch was glossed over, particularly for CL owners where perhaps an apology was long overdue. Glossing over the truth doesn't improve customer relations and makes people sceptical.
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Is this not the start of the caravanning/camping season when lots of new people join camping clubs?
Presumably the CC doesn't have the membership records for past years as the IT staff are still all on holiday after their amazing efforts on the new site!
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But Mr Harvey is Director of Marketing so you expect a lot of what my continental colleagues call Marketing Blah, Blah
Actually to ascribe anything to the name change is just plain silly and Mr Harvey doesn't. He just mentions the increase in membership and the name change in the consecutive sentences. So you make the unconscious link. This is what a good Marketeer does.
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I agree with Brue, regarding the quality of the web site. The most recent magazine almost got dumped before reading it, as I didn't recognise the new style. The format is far less impactive than the old CC magazine.
Cannot comment on CC Club sites as I haven't used one for a couple of years. Far too expensive today and we prefer the informality of CL's and C&CC CS's.
Will not be renewing membership with CC in July. Will soldier on with C&CC until we stop caravanning. I really object the the new club claiming that s in been existence since 1917. It hasn't, it started in 2017!
I really enjoyed my time with the CC, when we joined in 1977 it was great and the freedom really refreshing . Things started to become less enjoyable in recent times with the club site rigid pitching policy. Serried lines of caravans, all facing exactly the same and closely sited so as to maximise numbers was not my idea of freedom. CL's were the answer for us, but the "New Order" earlier this year, new name and horrible new logo, finished it. Had always been a member of both clubs, so now it will just be the C&CC from the end of this month.
TF
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A treat to look forward to. Two whole pages of something I can't see the point of. Perfect!
To be honest I could never imagine the club saying that the website made things more difficult for users or that numbers had fallen since the relaunch. Whether it's more than you'd normally see at the start of a season isn't really clear.
What is happening of course is that long standing members like TF aren't renewing but that will occur throughout the year rather than by mass resignation. My non renewal won't be noticed as its nearly at the end of the season
I don't find the magazine any worse than it was but reviews still use imperial measurements and the regional editions are a bit pointless but it's just your typical club type magazine. If you want something more relevant or technical there are better magazines out there and always have been
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The Council Meeting report in the June magazine also mentions the issue of Motorway Service Area provision for caravans and motorhomes and the misuse by other drivers of the designated parking areas. We have often found this to be a problem so would have welcomed a bit more active lobbying by the 'Club' instead of the suggestion that we ourselves write in to complain directly to the service area operators.
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Dropping your 'aitches' Ian?
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or what about beer consumption in firkins - kids at school didn't believe it wasn't rude!
personally I think we should go back to measuring caravan (and MH of course) mass in Slugs. My MTPLM is 109 Slugs sounds so much better!
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I don't calculate mpg. The car does it for me.
I do like to know how big something is in a review and seeing as the components are designed in metric why convert them without putting the original in as well? How do I know Mr natty leisure wear has a decent calculator? I want them to be accurate if they can't be objective and vague conversions aren't accurate
(I check tyre pressure in bars though)
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